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Which of the following is an example of a SMART social media goal?



Increase leads from social media by 50% by the end of the month
Increase leads from Twitter by the end of the month
Increase leads from Twitter by 50% from 50 to 75 leads
Increase leads from Twitter from 50 to 100 leads by the end of the month

When creating a blog title, why do the number of characters in the title matter?


 A)  It doesn't matter as long as the title is descriptive.
 B)  It matters because search engines show a limited amount of characters, and a cut off title could affect click-through rates.
 C)  It matters if the blog post will be shared on Twitter since this social media channel only allows 140 characters
 D)  It matters because you should only be including one primary keyword within your title


Source

Analyzing the number of views for a blog post can tell you all of the following EXCEPT:



Whether you've picked the right call-to-action for your post
Which blog posts are performing best
Which topics are resonating with your readers
How much traffic each post is driving



Which of the following is NOT a metric to consider when analyzing a content offer?



Performance by format type
Number of leads generated
Open rate
Number of social shares



If there are any images within a blog post or website page, why should you add alt-text to the image?



Allows a search engine to understand what that image is about
Allows that image to get found in image searches
Allows another place to be optimized with the primary keyword focus
All ofthe above


True or false? Every page should have a unique meta description.

A customer who recently purchased your product realizes that it's not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer's journey is your customer in?

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