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What is required for User ID to track users across different devices?


A new Analytics account for reporting
Google Tag Manager
Sign-in that generates and sets unique IDs
All of the above

Explanation:
The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to Analytics. To implement the User ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics. For example, you could send the unique IDs generated by your own authentication system to Analytics as values for the User ID. Any engagement, like link clicks and page or screen navigation, that happen while a unique ID is assigned can be sent and connected in Analytics via the User ID.


To collect how many times users downloaded a product catalog, what would you set up ?


Calculated Metrics
Event Tracking
Custom Report
Custom Dimension

Explanation:
Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.


Which reports require you to activate Advertising Features?


Geo reports
Cohort Analysis reports
Real-time reports
Demographics and Interests reports

Explanation: 
To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports.  When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity).


What is the “Bounce Rate” in Google Analytics?



The number of times unique users returned to your website in a given time period
The percentage of visits when a user landed on your website and exited without any interactions
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits

Explanation:
A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Read more here: https://support.google.com/analytics/answer/1009409


What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?



Channel Groupings
Conversion tracking
Multi-Channel Funnels
Attribution modeling

Explanation:
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Read more here: https://support.google.com/analytics/answer/1662518?hl=en


What is a “dimension” in Google Analytics?


A comparison of data between two date ranges.
A report that offers information about your audience.
An attribute of a data set that can be organized for better analysis.
The total amount of revenue a business has made in a given date range.

Explanation:
Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
Read more here: https://support.google.com/analytics/answer/1033861


What would you set up to collect how many comments users posted to a webpage on your site?

What would you set up to collect how many comments users posted to a webpage on your site?

Custom Metric
Custom Dimension
Custom Channel Groupings
Calculated Metric

Explanation:
custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics.
Read more here: https://support.google.com/analytics/answer/2709828?hl=en#example-metrics

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