Amazon Sponsored Ads Certification Assessment Answers

 Amazon Sponsored Ads Certification Assessment Answers

 

 

Amazon Sponsored Ads Certification Assessment Answers

 

 

Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren't performing well. Which downloadable report should they use?

• targeting report
• performance over time report
• placement report
• advertised product report
• search term report

 

How is advertising cost of sales (ACOS) calculated?

• ad spend x attributed sales
• ad spend / attributed sales
• ad spend / clicks
• ad spend x clicks

 

True or false? Cancelled orders are not included in sales attribution metrics.

• True
• False

 

True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.

• False
• True

 

Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?

• The brand's webpage
• The product detail page for that product
• The brand's Store
• The brand's campaign landing page

 

Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)

• Sponsored Products
• Sponsored Brands

 

Which of the following search terms would be considered a phrase match for the keyword "cat litter?"

• “pine kitty litter”
• “litter for cats”
• “feline clay litter”
• “pine cat litter”

 

Which of the following choices would likely require the highest bid amount?

• broad match
• brand keyword
• exact match
• phrase match

 

True or false? Sponsored ads are bought by impression (CPM).

• False
• True

 

Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?

• loose match
• compliments
• close match
• substitutes

 

Climato needs to report on how much they've spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?

• search term report placement report
• performance over time report
• targeting report advertised product report

 

True or false? Optimizing the enhanced content section can improve organic SEO.

• False
• True

 

Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn't functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product's retail readiness?

• Koepp can improve the product images and description to more accurately reflect the product.
• Koepp can help boost the number of reviews using the Amazon Vine program.
• Koepp can act on the feedback by making product improvements that address the issue.
• Koepp can add variations of the product.

 

Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?

• Lamar will be notified, but the campaign will continue to run.
• The campaign will continue to run.
• The campaign will end.
• The campaign will pause until inventory is replenished.

 

Gini's Jewelry has been using Amazon's sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?

• Automatic targeting
• Manual targeting

 

Which of the following is an example of a brand halo conversion?

• A customer clicks on a vendor's sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
• A customer clicks on a vendor's sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.
• A customer clicks on a vendor's sponsored ad for tennis shoes but does not make a purchase.
• A customer clicks on a vendor's sponsored ad for tennis shoes and then purchases those shoes.

 

With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?

• Geotargeting
• Keyword targeting
• None of these
• Product targeting

 

Accent Athletics wants to promote their best selling basketball with creative that showcases just that ASIN. Which sponsored ad could help them ensure they are appearing in shopping results and related product detail pages in order to drive sales? (select all that apply)

Select All Correct Responses

• Sponsored Brands
• Sponsored Products

 

Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

• decrease bids on low performing keywords
• add negative keywords
• add new keywords
• remove underperforming keywords

 

GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

• ensure the product is in stock
• increase the price of the product
• ensure pricing is affordable
• stop selling the product

 

Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?

• increase the bids on those keywords
• add those keywords as negative keywords
• remove ASINs from their campaign
• add more ASINs to their campaign

 

How can Accent Athletics edit more than one live Sponsored Products campaign at the same time?

Select All Correct Responses

• Manually
• API
• Bulksheets

 

Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category 'automotive floor mats'. Which targeting method did they use?

• Keyword targeting
• Product targeting

 

If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

• add more quality ASINs
• add only best-selling ASINs
• add 5 ASINs per campaign
• none of these

 

Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?

• increase visibility by adding ASINs to the campaign
• increase visibility by adding more keywords
• all of these
• increase bids on high-performing keywords

 

Which two variables are used by the auction to determine which ad will display?

• ad type, budget
• pixels, cost-per-click bid
• ad spend, relevancy
• cost-per-click bid, relevancy

 

Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

• increase visibility by adding more keywords
• remove the underperforming ASINs from their campaign
• increase bids on high-performing keywords
• increase visibility by adding ASINs to the campaign

 

True or false? The product detail page should NOT include "what's in the box" shots as it may lead to confusion for shoppers.

• False
• True

 

Examine this product detail page. Which of the following elements is not retail ready?

• reviews
• rating
• title
• images

 

Which of the following is an optimal main image?

• B
• A
• C

 

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword "denim jacket." A customer searches for "denim jackets." Based on this, which of the following is a true statement?

• The ad may serve because close variations (plurals) are automatically included.
• The ad will not serve due to misspelling.
• The ad will not serve due to the plural variation.
• The ad will definitely serve.

 

Which of the following search terms would be considered an exact match for the keyword "artist easel?"

• “artist easels”
• “table top artist easel”
• “artist easel for painting”
• “standing artist easel”

 

Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, "Good gifts for mom." Which sponsored ad could they use?

Select All Correct Responses

• Sponsored Brands
• Sponsored Products

 

Which of the following will notify advertisers when their campaign has run out of budget during the day?

Select All Correct Responses

• text alerts
• email notifications
• Advertising Console
• bulksheet reports that compare daily budget and spend

 

Sports Lab would like to target their ads to display to shoppers viewing bicycles with a 4+ star rating. Which sponsored ad could they leverage for this strategy?

• Sponsored Brands
• Sponsored Products

 

Which of the following is NOT included in the retail readiness checklist?

• inventory
• delivery method
• description
• customer reviews

 

What does it mean for a product to be considered retail ready?

• The product is sold by Amazon.
• The product detail page includes all the necessary information for a customer to make a purchase.
• The product is available in more than one country.
• The product has been sold at least once.

 

ENT, the producer of the kid's DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?

• Geotargeting
• Negative Geotargeting
• Negative product targeting
• Product targeting

 

GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

• The campaign paused until GreenTree increased the budget on Wednesday The campaign automatically continued running on Tuesday
• The campaign paused until automatically resuming on Wednesday
• The campaign automatically ended on Tuesday

 

In which of the following situations should an advertiser consider using automated bidding?

• to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
• to optimize bids on Sponsored Brand campaigns, toward sales efficiency
• to optimize bids on Sponsored Brand campaigns, toward brand awareness
• to optimize bids on Sponsored Product campaigns, toward brand awareness

 

True or false? The "adjust bids by placement" setting for Sponsored Products will not work with dynamic bids.

• False
• True

 

Fabian is checking his client's product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

• There are 5 items left in stock.
• There are 15 customer reviews.
• Product is rated 4 out of 5 stars.
• Enhanced content includes a video.

 

Which of the following ACOS indicates the more efficient advertising campaign?

• 35%
• 12%
• 50%
• 95%

 

SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case?

Select All Correct Responses

• Sponsored Brands
• Sponsored Products

 

Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword "computer" for this ad. Which principle explains why her ad may not display?

• engagement
• relevancy
• ad spend
• cost-per-click

 

If an advertiser's goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)

Select All Correct Responses

• ASINs that have low sales
• ASINs with 5 star reviews
• Best-selling ASINs
• ASINs with 2 star reviews

 

True or false? Sponsored Products allow you to target by keyword, ASIN, or category.

• False
• True

 

Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?

• $0.77
• $0.85
• $0.79
• $0.86

 

In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?

• % of orders new-to-brand
• attributed sales
• ACOS
• conversion rate

 

Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?

• A+enhanced marketing content/Enhanced brand content
• product description
• manufacturer content
• enhanced customized content

 

True or false? A minimum of 4 product images is suggested for a product to be retail ready.

• False
• True

 

Which keywords may offer a larger amount of impressions with higher search volume?

• Brand keywords
• Category keywords

 

Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)

Select All Correct Responses

• Emilia will spend $10 for the lifetime of the campaign.
• Emilia may spend up to 10% more per day, but not more than $300 in a 30-day month.
• Emilia may spend less that $10 per day.
• Emilia will spend more than $300 in a 30-day month.

 

Campaign efficiency is measured by _____________, and brand awareness is measured by___________________________________________________________________.

• ROAS, ACOS
• Impressions, ACOS
• ACOS, impressions
• ACOS, ROAS

 

What is the minimum number of customer reviews a product should have to be considered retail ready?

• 15 reviews
• 18 reviews
• 25 reviews
• 10 reviews

 

Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?

• Must be enrolled in the Amazon Brand Registry
• Must be active for over 6 months
• Must sell more than 10 products
• Must sell products from multiple brands

 

What is Amazon's version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?

• AZIN
• ASIN
• ASON
• ASKU

 

Which of the following is included on a product detail page? (Select 2)

Select All Correct Responses

• order history
• featured offer
• images
• Stores

 

Which best defines a parent ASIN?

• An ASIN under which all of a seller/vendor’s ASINs are grouped.
• An ASIN under which multiple variations of the product are grouped.
• An ASIN under which all products within a category are grouped.
• The first ASIN created in a category.

 

Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?

• Not enough information
• No
• Yes

 

Bianka sees that her client has not been selected to present the Featured Offer ("Buy Box") on their product. What suggestion(s) should she give to her client? (Select 2)

Select All Correct Responses

• ensure the product is in stock
• increase the price of the product
• ensure pricing is affordable
• stop selling the product

 

After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this?

Select All Correct Responses neither of these

• advertise the best sellers in their product catalog
• neither of these
• remove the underperforming ASINs from their campaign

 

Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

• new-to-brand
• spend
• click-through rate cost-per-click

 

Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?

• seller landing page
• Amazon homepage
• Store
• product detail page

 

Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)

Select All Correct Responses

• pause the campaign since it can’t run through the day
• decrease bids on under performing key words
• remove low performing key words
• increase bids on under performing key words

 

True or false? If an advertiser's goal is sales efficiency, they should decrease bids on keywords with high ACOS.

• False
• True

 

Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal?

Select All Correct Responses

• Sonix Boom with 5 customer reviews Their top selling product, Tea Fizz Citrus Fizz with 50 customer reviews
• Coffee Fizz with an average 4.5 star rating

 

Garmend is forming a strategy for a new back-to-school campaign for children's clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?

• new product ASINs only
• retail ready ASINs and new product ASINs
• best-selling ASINs and new product ASINs
• best-selling ASINs and retail ready ASINs

 

Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need?

• Advertising Console
• downloadable reports
• API

 

Which sponsored ad can use automatic targeting?

• neither of these ad types
• Sponsored Products
• Sponsored Brands

 

Which of the following search terms would be considered a broad match for the keyword "artist easel?"

• "easel for artists“
• "art easel" "table top easel“
• "easels for art class“

 

Which best describes Sponsored Brands?

• Promotes individual products
• Depending upon the tactic, it appears both on and off Amazon Directs only to product detail pages when clicked
• Features a custom headline and logo or image

 

Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

• Decrease the price to increase the number of sales, increasing reviews.
• Change shipping methods to increase positive reviews.
• Leverage the Early Reviewer Program to help increase the number of reviews.
• Wait until the product receives more reviews.

 

True or false? Brands that only sell products and services OFF Amazon can leverage Amazon's sponsored ads.

• True
• False

 

A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that?

Select All Correct Responses

• Sponsored Products
• Sponsored Brands

 

True or false? It's possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.

• False
• True

 

Why might an advertiser bid on brand keywords?

• For a wider reach
• For a higher chance of conversion

 

Gordon's Chocolatier wants to run a Sponsored Products campaign for their new baker's chocolate, but they do not know which keywords shoppers who are in market for baker's chocolate would use. Which targeting method could they use?

• Product targeting
• None of these
• Manual keyword targeting
• Geotargeting

 

Sponsored ads are generally used for which objective?

• To drive customer loyalty
• To increase brand awareness
• To reach customers with high purchase intent
• To reengage previous customers

 

If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?

• None of these
• Geotargeting
• Keyword targeting
• Product targeting

 

Sports Lab Wants To Increase Their Overall Sales. They Will Use ____________ To Advertise Their Best-Selling Product, And ____________ To Drive Traffic To Their Entire Product Offering.

• Sponsored Products, Sponsored Brands
• Sponsored Brands, Sponsored Products
• Sponsored Products, Sponsored Products

 

Which sponsored ad type(s) provides new-to-brand metrics?

Select All Correct Responses

• Sponsored Brands
• Sponsored Products
• neither of these ad types

 

LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

• search term report
• targeting report
• advertised product report
• performance over time report
• placement report

 

Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?

• Automatic targeting
• Manual targeting

 

GamezCo is presenting the Featured Offer ("Buy Box") on a gaming console they sell. Which of the following is true? (Select 2)

Select All Correct Responses

• GamezCo is the only seller for this product.
• GamezCo receives credit for sales.
• When a customer clicks "Buy Now," they will be purchasing from GamezCo.
• GamezCo paid a fee to present the Featured Offer ("Buy Box").

 

Which of the following options can be used to manage a sponsored ad campaign?

Select All Correct Responses

• Manually
• API
• Bulksheets

 

Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign?

Select All Correct Responses

• increase bids on high-performing keywords
• Nothing, they should leave their campaign alone as long as it's not over spending.
• add more keywords to increase visibility

 

What is the minimum star rating a product should have to be considered retail ready?

• 4 stars
• 4.5 stars
• 3.5 stars
• 3 stars

 

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword "denim jacket." A customer searches for "denum jacket." Based on this, which of the following is a true statement?

• The ad may serve regardless of the misspelling.
• The ad will not serve due to a negative match.
• The ad will definitely serve.
• The ad will not serve due to the misspelling.

 

Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

• fixed bids automated bidding
• dynamic bids- down only
• dynamic bids - up and down

 

Which of the following is true regarding product variations? (Select 2)

Select All Correct Responses

• Including variations for a product may increase traffic and conversion rates.
• Reviews and product questions are separated out by each variation.
• Images for product variations are unnecessary.
• Product reviews for each variation are brought into one product detail page.

 

TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for "Apple computer accessories." Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?

• phrase match
• broad match
• negative phrase match
• exact match

 

Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, 'strollers for babies'. Which targeting method is she using?

• Product targeting
• Keyword targeting

 

If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?

• neither of these
• high ACOS
• low ACOS

 

Which of the following best indicates a high-performing, efficient campaign?

• high ACOS, low ROAS
• high ACOS, high ROAS
• low ACOS, high ROAS
• low ACOS, low ROAS

 

Bonus: 5 Additional Amazon Assessment Files.

In addition to this certification exam answer file, below you’ll find 5 Amazon assessments. Earn your achievements easily.

 

Annex 1 - Sponsored ads for KDP authors assessment answers

 

Annex 2 - Measure campaigns with Amazon Attribution (vendor) assessment answers Annex 3 - Measure campaigns with Amazon Attribution (seller) assessment answers Annex 4 - Launch your first campaign in the Amazon DSP assessment answers Annex 5 - Leverage Stores for brand awareness assessment answers

 

Annex 1 - Sponsored ads for KDP authors assessment answers

 

Campaign efficiency is measured by ___. Select all that apply.

Select All Correct Responses

• ACOS
• KENP
• Impressions
• CTR

 

Sponsored products are generally used for which objective?

• To reach customers with high purchase intent
• To reengage previous customers
• To increase brand awareness
• To drive customer loyalty

 

A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?

• Targeting by category
• Targeting by keyword
• All of these
• Targeting by individual product

 

Brand or author awareness is measured by ___.

• ACOS
• Impressions
• CTR
• KENP

 

Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?

• Sponsored Products
• Sponsored Brands

 

If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

• Add only best selling ASINs
• None of these
• Add more strong ASINs
• Add 5 ASINs per campaign

 

Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?

• search term report advertised product report targeting report
• performance over time report placement report

 

Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?

• Sponsored Products
• Sponsored Brands

 

Which two variables are used by the auction to determine which ad will display?

• pixels, cost-per-click-bid
• ad type, budget
• cost-per-click bid, relevancy
• ad spend, relevancy

 

Georgeanne is optimizing her children's books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

• decrease bids on low performing keywords
• add new keywords
• add negative keywords
• remove underperforming keywords

 

Omar writes science fiction novels. He notices he has been paying for clicks when customers search for "science textbooks." Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?

• broad match phrase match exact match
• negative phrase match

 

Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword "computer" for this ad. Which principle explains why her ad may not display?

• cost-per-click relevancy engagement ad spend

 

Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?

• Automatic targeting
• Manual targeting

 

Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

• the campaign automatically continued running on Tuesday
• the campaign paused until Santiago increased the budget on Wednesday the campaign automatically ended on Tuesday
• the campaign paused until automatically resuming on Wednesday

 

Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.

Select All Correct Responses

• Increase bids on keywords with high ACOS
• Decrease bids on keywords with low KENP reads or royalties
• Decrease bids on keywords with high ACOS
• Increase bids on keywords with high impressions

 

Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)

Select All Correct Responses

• Increase bids on under performing keywords
• Pause the campaign since it can't run through the day
• Decrease bids on under performing keywords
• Remove low performing keywords

 

Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren't performing well. Which downloadable report should he use?

• performance over time report
• targeting report placement report advertised product report search term report

 

Annex 2 - Measure campaigns with Amazon Attribution (vendor) assessment answers

 

Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

• Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.
• Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties. Amazon Attribution allows for performance measurement of ads on Amazon properties.
• Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.

 

Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

• False
• True

 

Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.

• False
• True

 

What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.

Select All Correct Responses

• Test and learn; discover new audiences to reach.
• Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
• Create retargeting audiences within Amazon Attribution
• Identify Amazon audiences to target within Amazon DSP.

 

Which sentence below best describes how ads are measured using Amazon Attribution?

• Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
• Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
• You cannot use attribution tags to measure performance in Amazon Attribution. Ads are measured by a 3rd party and imported into the Amazon Attribution console.

 

Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.

Select All Correct Responses

• By uploading my advertiser site data to Amazon Attribution.
• By manually creating attribution tags, one by one. To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies.
• By using bulk operations to create tags for Google Ads campaigns. To do so, advertisers upload their campaign information into Amazon Attribution, then upload their tag sheet into their campaign manager.
• By using Pixel Applier to save time tagging on my Google Campaign Manager (GCM) display or video campaigns. To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button.

 

Choose the best answer that describes promoted conversion metrics.

• Detail page views of all products Impressions from your ad campaign
• Amazon Attribution metrics that correspond only to the specific products associated to an Order and its attribution tags.
• Add to cart rates of select products

 

When measuring campaigns using Amazon Attribution, what is the next step after creating an order?

• Copying your attribution tag to append on your ad as the click-through URL.
• Creating line items, which generates attribution tags that are placed on ads.
• Naming your order.
• Generating a report to validate that you are measuring all your ad’s clicks correctly.

 

ASINs, or products, within the Amazon Attribution console are selected at the order level.

• False
• True

 

Attribution tags are generated when you create line items.

• True
• False

 

Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.

• False
• True

 

Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.

• False
• True

 

Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

• Keyword creative report Summary report Performance report
• Order summary report

 

Attribution tags should be placed on both Amazon and non-Amazon ads.

• True
• False

 

Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?

• A percentage chance of a shopper purchasing the product when they click on your ad.
• An understanding of initial awareness for your product from your advertising campaign.
• Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
• Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.

 

Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?

• None of these.
• Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
• Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
• Focus on your ads that help drive the lowest ATCR, but drive higher DPVR

 

Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?

• Click-through rate
• Detail page views, Detail Page view rate, Add to carts, Add to cart rate
• Total DPVs, Total DPVR, Total Add to carts, Total ATCR
• Impressions

 

How can advertisers calculate return on ad spend and other cost based metrics?

• It is not possible to calculate Return on ad spend and other cost based metrics.
• Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
• Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
• Register for Amazon Attribution cost reports.

 

Annex 3 - Measure campaigns with Amazon Attribution (seller) assessment answers

 

Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

• Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
• Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.
• Amazon Attribution allows for performance measurement of ads on Amazon properties.
• Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.

 

Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

• True
• False

 

Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.

• False
• True

 

Which sentence below best describes how ads are measured using Amazon Attribution?

• Ads are measured by a 3rd party and imported into the Amazon Attribution console.Add to cart rates of select products. You cannot use attribution tags to measure performance in Amazon Attribution.
• Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.
• Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.

 

Choose the best description for promoted conversion metrics.

• Add to cart rates of select products.
• Impressions from your ad campaign.
• Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
• Detail page views of all products.

 

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

• Generate a report to validate that you are measuring all your ad’s clicks correctly.
• Copy your attribution tag to append on your ad as the click-through URL.
• Name your order.
• Create line items, which generates attribution tags that are placed on ads.

 

ASINs within the Amazon Attribution console are promoted at the Order level.

• True
• False

 

Attribution tags are generated when you create line items.

• False
• True

 

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

• True
• False

 

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

• True
• False

 

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

• Keyword creative report
• Summary report
• Order summary report
• Performance report

 

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

• True
• False

 

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

• Used for an understanding of initial awareness for your product from your advertising campaign.
• Provide a percentage chance of a shopper purchasing the product when they click on your ad.
• Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.
• Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.

 

Sri is an advertiser interested in improving her media’s performance by generating more "add to carts" with her non-Amazon Advertising media. Which recommendation would you make for her?

• None of the above.
• Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
• Focus on your ads that he lp drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
• Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.

 

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

• Detail page views, Detail Page view rate, Add to carts, Add to cart rate
• Total DPVs, Total DPVR, Total Add to carts, Total ATCR
• Click-through rate
• Impressions

 

Annex 4 - Launch your first campaign in the Amazon DSP assessment answers

 

Which is the correct hierarchy within the Amazon DSP?

• Advertiser > Entity > Order > Line item
• Order > Line item > Entity > Advertiser
• Entity > Advertiser > Order > Line item
• Advertiser > Line item > Entity > Order

 

Once you create a new advertiser, you will need to notify your Amazon representative for approval.

• True
• False

 

You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?

• Turn off "automatically optimize line item budgets"
• Turn on "automatically optimize line item budgets" and opt out that one line item
• Turn on "automatically optimize line item budgets" and allow all line items to be automatically optimized

 

For which reason(s) might you add a new pixel to your order?

• Track conversions and contribute them to the right audience
• Build audiences based on traffic to your website
• Either / both of these
• Neither of these

 

Which is Amazon's recommendation regarding a line item's supply sources?

• Separate line items based on the supply source
• Use all available supply sources for each line item

 

You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?

• Including any audiences (A or B)
• Including all audiences (A and B)
• Including a single audience (A)
• Excluding all audiences (not A and not B)

 

Which of the following refers to the line item setting that increases delivery during the first half of the campaign (up to 25%), then up to 5% during the second half?

• Frontloaded pacing profile
• Evenly pacing profile
• Catch-up boost
• Budget cap

 

Match each campaign goal with the appropriate optimization type.

1. Detail page view rate (DPVR)
2. Cost per aquisition
3. Return on ad spend (ROAS)
4. Click-through rate (CTR)

• Purchase
• Click
• Pixel conversion
• Detail page view (DPV)

 

Which of the following is a requirement for all Amazon DSP advertisements?

Select All Correct Responses

• Creative must feature a picture of the advertised product
• Advertisements must be visually distinct from page content
• Advertisements must feature the Amazon logo
• Advertisements must have a clear call-to-action

 

Place the steps of the creative approval process in the correct order, from start to finish.

• The advertiser assigns a creative to a line item that has not
• The creative approval process is
• The creative scanner looks at the creative and the 3P vendors used in the context of the line items that it's associated
• The creative is approved or

 

Annex 5 - Leverage Stores for brand awareness assessment answers

 

Which of the following are features of the Store builder?

Select All Correct Responses

• Allows you to add text, images, and ASINs
• Makes it easy for you to update on a regular basis
• Provides an HTML editor for customization
• Provides templates, widgets, and tiles

 

Stores do not require a minimum spend.

• True
• False

 

When setting up your Store, which tactic can encourage targeted exploration?

• Use the “Add link” function on clickable content
• Structure your pages to drill down from broader categories to more specific products
• Employ hero ASINs, featuring unique ASINs or new products

 

What is the recommendation for using full-width images?

• Use them frequently, on all pages
• Only include them in strategic places

 

Which of the following pieces of content could cause your Store to be rejected?

Select All Correct Responses

• "Voted 'Best brand in the US' according to The Times, Nov 27, 2017"
• Buy NOW to save 20% of your purchase!
• Discover our savings
• Best online computer store in all of Europe!

 

Which of the following items are allowed in your Store?

Select All Correct Responses

• CTA stating “Learn more”
• CTA stating “Click here”
• Amazon UI elements within an image
• A subpage titled “Deals” used exclusively to promote active deals

 

Stores can include contact information such as phone numbers, emails, or physical addresses.

• True
• False

 

Which of the following is considered paid traffic?

• Sponsored Brands
• Social media Your own website

 

Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?

• Linking a Sponsored Brand campaign to a product list page
• Linking a Sponsored Brand campaign to a Store

 

What might you do to optimize Store pages with high conversions but low views?

• Add a product grid
• Ensure there are no dead links within the Store
• Update product images
• Increase promotion using Sponsored Brands

 

===

 

Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability?

Select All Correct Responses.

• Sponsored Brands
• Sponsored Products

 

 

Amazon Sponsored Ads Certification Assessment Answers

 

 

Amazon Retail for Advertisers Certification Assessment Answers

 Amazon Retail for Advertisers Certification Assessment Answers

 

 

Amazon Retail for Advertisers Certification Assessment Answers

 

 

Which of the following is not a benefit of retail insights?

• Understanding the impact of advertising across awareness, consideration, and sales metrics.
• Understanding trends of key business levers, such as price and its impact on sales performance over time.
• Understanding the delta between non-campaign performance and campaign performance.
• Understanding shopping activity for your products before, during, and after your campaign to help identify the correlation to advertising.

 

Which of the following is not a benefit of ARA Premium?

• Detailing the percentage of purchases that are made as repeats versus first time customers. Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product.
• Comparing metrics before, during, and after a campaign against an indexed baseline of performance.
• Providing visibility into the most commonly used shopping queries across Amazon.

 

Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?

• Yes, it is safe for Theo to assume the product is permitted.
• Not necessarily. Theo should not assume that a product is permitted just because it once was.

 

Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido's warehouse in order to ship them to customers. Which shipping method is this describing?

• Seller fulfilled Prime
• Merchant fulfilled network
• Fulfilled by Amazon

 

Which best describes Merchant fulfilled network?

• Amazon carriers collect products from the seller warehouse and ship the products to the customer.
• Amazon takes care of the logistics for the seller directly from an Amazon fulfillment center.
• Seller takes care of the logistics and ships the product to the customer.

 

Fabian is checking his client's product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

• There are 5 items left in stock
• Product is rated 4 out of 5 stars.
• There are 15 customer reviews.
• Enhanced content includes a video.

 

Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand's award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?

• There is a reporting error.
• Shunsuke's brand's presence had grown on Amazon as a result of the campaign from months prior.
• Another advertiser must be promoting Shunsuke's brand.
• Campaigns in the same category are driving awareness of Shunsuke's brand.

 

Retail insights can look back to compare insights from___________ in the past.

• 12 months
• 14 days
• 13 months
• 6 months

 

Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?

• Use timing insights to understand the time of day her audience is purchasing on Amazon.
• Use Sponsored Products to reach existing in-market demand for her brand’s products.
• Use overlap reports to understand the shared attributes of her audiences and other similar audiences on Amazon.
• Use retail insights to understand baseline traffic and performance of her brand on Amazon.

 

Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?

• Geographic sales metrics
• Market basket analysis
• Retail insights
• Traffic diagnostics

 

Which best defines a parent ASIN?

• An ASIN under which all products within a category are grouped.
• An ASIN under which all of a seller/vendor's ASINs are grouped.
• An ASIN under which multiple variations of the product are grouped.
• The first ASIN created in a category.

 

Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?

• Store
• Amazon homepage
• seller landing page
• product detail page

 

Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand's shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?

• Item comparison
• Market basket analysis
• Repeat purchase
• Traffic diagnostics

 

Which of the following is included on a product detail page?

Select All Correct Responses

• Featured Offer
• Images
• Order history
• Stores

 

What factors should be considered by a seller when selecting a selling plan in Seller Central?

Select All Correct Responses

• If they have budget for a monthly subscription fee.
• How many items they will sell each month.
• How many categories they plan to list products in.
• Whether they want to pay selling fees.

 

EpiCamera has 5 compatible, related products that they'd like to group together for customer convenience. Which of the following describes this?

• Virtual bundle
• Parent ASIN
• Variations
• ASIN bundle

 

Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?

• Merchant fulfilled network
• Fulfilled by Amazon
• Seller fulfilled Prime

 

True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.

• False
• True

 

Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?

• Geographic sales metrics
• Traffic diagnostics
• Retail insights
• Sales diagnostics

 

Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?

• Seller Central, Inventory
• Seller Central, Contributor
• Vendor Central, Contributor
• Seller Central, Advertising

 

Aquloo needs to add more products to their catalog in Seller Central. Which component in the navigation bar will they access?

• Reports
• Orders
• Advertising
• Inventory

 

What is the guiding principle behind all Amazon retail programs?

• Start with the advertiser and work backwards.
• Start with the product and work backwards.
• Start with the customer and work backwards.
• Start with the company and work backwards.

 

Grant owns the brand behind the products he sells on Amazon. Is Grant a vendor or seller?

• Not enough information
• Seller
• Vendor

 

What section of Vendor Central allows users to access Amazon Vine?

• Quick links
• Advertising
• Payments
• Merchandising

 

Which type of selling partner must be invited to sell on Amazon?

• Vendor
• Not enough information
• Seller

 

Which of the following is true regarding product variations?

Select All Correct Responses

• Including variations for a product may increase traffic and conversion rates.
• Reviews and product questions are separated out by each variation.
• Images for product variations are unnecessary.
• Product reviews for each variation are brought into one product detail page.

 

True or false? Once a vendor sells their products to Amazon, they no longer need to access Vendor Central.

• True
• False

 

What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?

• Seller Central
• Vendor Central
• Seller Console
• Advertising console

 

Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?

• A vendor leveraging Amazon retail
• A seller leveraging Fulfillment by Amazon
• A vendor leveraging Fulfillment by Amazon
• A seller leveraging Merchant Fulfilled Network

 

Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?

• A+enhanced marketing content/Enhanced brand content
• product description
• manufacturer content
• enhanced customized content

 

What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?

• Using FBA, the seller sends inventory to Amazon fulfillment centers, where its packed and shipped to customers.
• Using FBA, the seller is in complete control of the handling and shipping process.
• Using MFN, inventory is stored at Amazon facilities.
• Using MFN, the seller leverages Amazon facilities, expertise, and customer service.

 

Which of the following is NOT included in the retail readiness checklist?

• Description
• Delivery method
• Inventory
• Customer reviews

 

Which of the following examples best articulates the use of an alternative purchase report?

• A bedding company used the alternative purchase report to see the effectiveness of their localized ad campaign.
• A computer hardware manufacturer used the alternative purchase report to learn that shoppers would often buy their main keyboard product, but would not as frequently purchase the complementary mouse product.
• A home manufacturer used the alternative purchase report to learn shoppers preferred higher end refurbished models, which this brand did not sell.
• An importer of teas uses the alternative purchase report to learn that loyal shoppers purchased their green tea roughly every two months.

 

John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?

Select All Correct Responses

• Amazon Music
• Amazon Business
• Prime Video
• Prime Now

 

In Vendor Central, where should a user navigate to in order to access the advertising console?

• Payments
• Advertising
• Reports
• Merchandising

 

Match the retail program with its description.

1. Amazon Business
2. Amazon retail site
3. Prime Now

• offers two-hour delivery from a local courier
• Amazon's primary shopping site
• provides business-only selection and free two-day shipping

 

Which of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?

• A+ enhanced marketing content
• Merchandising
• Advertising

 

Moriah is a Seller Central user utilizing Amazon's fulfillment centers to pack and ship their products to customers. Which best describes Moriah?

• Amazon seller using Merchant Fulfilled Network
• Amazon vendor following a retail model
• Amazon seller using Fulfillment by Amazon

 

Where in Vendor Central can a user find recommendations to improve their business and increase sales?

• Business advisor
• Merchandising
• Reporting bar
• News

 

Maria needs access to her client's Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?

• Inventory
• Reports
• Advertising
• Store

 

Which of the following best describes conversion share?

• Percentage of all clicks that an ASIN received relative to a particular shopping query.
• The share of conversion an advertiser receives from one ASIN relative to views of the product detail page.
• Percentage of all conversions an ASIN received relative to a particular shopping query.
• The share of conversions an advertiser receives from one ASIN relative to another of their own ASINs.

 

Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer ("Buy Box") for a particular product. What suggestion(s) should he provide?

Select All Correct Responses

• Update keywords to improve discoverability,
• Leverage bulk buys to improve operational efficiency.
• Create variations for the product.
• Accept recommendations offered through the business advisor tool.

 

What should a Vendor Central user update to enable customers to discover their products using the search bar?

• ASIN
• Keyword
• Product title
• Bullet point

 

What is the minimum star rating a product should have to be considered retail ready?

• 3.5 stars
• 3 stars
• 4 stars
• 4.5 stars

 

True or false? The product detail page should NOT include "what's in the box" shots as it may lead to confusion for shoppers.

• True
• False

 

Examine the product detail page below. Which of the following elements is not retail ready?

• Title
• Reviews
• Images
• Rating

 

True or false? A minimum of 4 product images is suggested for a product to be retail ready.

• True
• False

 

Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client's inventory data and catalog quality?

• Advertising console
• Amazon Retail Analytics (ARA Basics)
• Business advisor
• A+ Content Manager

 

Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?

• Which selling plan they should use.
• Whether they will leverage Fulfillment by Amazon.
• Whether their products are eligible to be sold on Amazon.
• Which advertising strategy they will follow.

 

True or false? The metrics in retail insights are ad attributed.

• False
• True

 

Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

• Leverage the Early Reviewer Program to help increase the number of reviews.
• Wait until the product receives more reviews.
• Change shipping methods to increase positive reviews.
• Decrease the price to increase the number of sales, increasing reviews.

 

Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?

• Retail insights
• Geographic sales metrics
• Traffic diagnostics
• Market basket analysis

 

What does it mean for a product to be considered retail ready?

• The product is sold by Amazon.
• The product has been sold at least once.
• The product is available in more than one country.
• The product detail page includes all the necessary information for a customer to make a purchase.

 

Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight's role in this scenario?

• Seller
• Not enough information
• Vendor

 

True or false? Only businesses can shop on Amazon Business.

• True
• False

 

True or false? A Vendor Central user can update a product image and see it live immediately.

• False
• True

 

How many ASINs can you review in a peer set with ARA Premium?

• one
• zero
• two
• three

 

Which of the following action(s) can a Vendor Central user take to manage products?

Select All Correct Responses

• Manage images
• Ship products
• Update availability
• Create variations

 

Which of the following is NOT an Amazon retail program?

• Amazon Garage
• Prime Now
• Amazon retail site/app
• Amazon Business

 

What is Amazon's version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?

• AZIN
• ASIN
• ASKU
• ASON

 

Bianka sees that her client has not been selected to present the Featured Offer ("Buy Box") on their product. What suggestion(s) should she give to her client?

Select All Correct Responses

• Increase the price of the product
• Ensure pricing is affordable
• Ensure the product is in stock Stop selling the product

 

Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?

• Not enough information
• Athletica Shoes
• Shoez

 

What is the minimum number of customer reviews a product should have to be considered retail ready?

• 18 reviews
• 15 reviews
• 10 reviews
• 25 reviews

 

How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?

• Sellers can view reports such as payments and tax reports.
• Sellers can see how their advertising campaigns are performing.
• Sellers can view their ratings based on inputs such as customer feedback and claims.

 

East Appliances has chosen to leverage Fulfilled by Amazon for shipping. Which statement best explains their choice?

• East Appliances prefers to have Amazon store their products and manage shipping logistics direct from a fulfillment center.
• East Appliances wants their products be visible to shoppers when they select the Prime filter during their search process.
• East Appliances stores products in their own warehouse, but they do not want to manage shipping logistics.
• East Appliances stores products in their own warehouse and prefers to control how the product is packaged and shipped.

 

True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.

• True
• False

 

True or false? A selling partner must be invited to become a Vendor Central user.

• False
• True

 

Which metric highlights how frequently an advertiser's products show up in organic widgets such as recommendations or "frequently bought together with"?

• Conversion rate
• Earned media impressions
• Search impressions
• Glance views

 

ARA Premium can report on which geographic sales data?

Select All Correct Responses

• Time Zone
• Province
• Zip Code
• State

 

Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?

• Merchant fulfilled network
• Fulfilled by Amazon
• Seller fulfilled Prime

 

GamezCo is presenting the Featured Offer ("Buy Box") on a gaming console they sell. Which of the following is true?

Select All Correct Responses

• GamezCo paid a fee to present the Featured Offer ("Buy Box").
• GamezCo is the only seller for this product.
• GamezCo receives credit for sales.
• When a customer clicks "Buy Now," they will be purchasing from GamezCo.

 

What section of Vendor Central allows users to manage A+ Content?

• Settings
• Items
• Merchandising
• Advertising

 

Which of the following is an optimal main image?

• A
• B
• C

 

True or false? Agency professionals must contact Amazon to request access to their client's Seller Central account.

• False
• True

 

Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn't functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product's retail readiness?

• Koepp can improve the product images and description to more accurately reflect the product.
• Koepp can add variations of the product.
• Koepp can act on the feedback by making product improvements that address the issue.
• Koepp can help boost the number of reviews using the Amazon Vine program.

 

True or false? Optimizing the enhanced content section can improve organic SEO.

• False
• True

 

Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?

• The campaign will continue to run.
• The campaign will end.
• The campaign will pause until inventory is replenished.
• Lamar will be notified, but the campaign will continue to run.

 

Bonus: 5 Additional Amazon Assessment Files.

In addition to this certification exam answer file, below you’ll find 5 Amazon assessments. Earn your achievements easily.

 

Annex 1 - Sponsored ads for KDP authors assessment answers

 

Annex 2 - Measure campaigns with Amazon Attribution (vendor) assessment answers Annex 3 - Measure campaigns with Amazon Attribution (seller) assessment answers Annex 4 - Launch your first campaign in the Amazon DSP assessment answers Annex 5 - Leverage Stores for brand awareness assessment answers

 

Annex 1 - Sponsored ads for KDP authors assessment answers

 

Campaign efficiency is measured by ___. Select all that apply.

Select All Correct Responses

• ACOS KENP
• Impressions
• CTR

 

Sponsored products are generally used for which objective?

• To reach customers with high purchase intent
• To reengage previous customers
• To increase brand awareness
• To drive customer loyalty

 

A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?

• Targeting by category
• Targeting by keyword
• All of these
• Targeting by individual product

 

Brand or author awareness is measured by ___.

• ACOS
• Impressions
• CTR KENP

 

Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?

• Sponsored
• Products
• Sponsored
• Brands

 

If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

• Add only best selling ASINs
• None of these
• Add more strong ASINs
• Add 5 ASINs per campaign

 

Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?

• search term report advertised product report targeting report
• performance over time report placement report

 

Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?

• Sponsored
• Products
• Sponsored
• Brands

 

Which two variables are used by the auction to determine which ad will display?

• ad spend, relevancy
• cost-per-click bid, relevancy
• pixels, cost-per-click bid ad type, budget

 

Georgeanne is optimizing her children's books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

• decrease bids on low performing keywords
• add new keywords
• add negative keywords
• remove underperforming keywords

 

Omar writes science fiction novels. He notices he has been paying for clicks when customers search for "science textbooks." Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?

broad match phrase match exact match

negative phrase match

 

Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword "computer" for this ad. Which principle explains why her ad may not display?

cost-per-click relevancy engagement ad spend

 

Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?

• Automatic targeting
• Manual targeting

 

Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

• the campaign automatically continued running on Tuesday
• the campaign paused until Santiago increased the budget on Wednesday the campaign automatically ended on Tuesday
• the campaign paused until automatically resuming on Wednesday

 

Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.

Select All Correct Responses

• Increase bids on keywords with high ACOS
• Decrease bids on keywords with low KENP reads or royalties Decrease bids on keywords with high ACOS
• Increase bids on keywords with high impressions

 

Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)

Select All Correct Responses

• Increase bids on under performing keywords
• Pause the campaign since it can't run through the day Decrease bids on under performing keywords Remove low performing keywords

 

Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren't performing well. Which downloadable report should he use?

• performance over time report
• targeting report placement report advertised product report search term report

 

Annex 2 - Measure campaigns with Amazon Attribution (vendor) assessment answers

 

Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

• Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.
• Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
• Amazon Attribution allows for performance measurement of ads on Amazon properties.
• Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.

 

Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

• False
• True

 

Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.

• False
• True

 

What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.

Select All Correct Responses

• Test and learn; discover new audiences to reach.
• Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
• Create retargeting audiences within Amazon Attribution
• Identify Amazon audiences to target within Amazon DSP.

 

Which sentence below best describes how ads are measured using Amazon Attribution?

• Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
• Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
• You cannot use attribution tags to measure performance in Amazon Attribution. Ads are measured by a 3rd party and imported into the Amazon Attribution console.

 

Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.

Select All Correct Responses

• By uploading my advertiser site data to Amazon Attribution.
• By manually creating attribution tags, one by one. To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies.
• By using bulk operations to create tags for Google Ads campaigns. To do so, advertisers upload their campaign information into Amazon Attribution, then upload their tag sheet into their campaign manager.
• By using Pixel Applier to save time tagging on my Google Campaign Manager (GCM) display or video campaigns. To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button.

 

Choose the best answer that describes promoted conversion metrics.

• Detail page views of all products Impressions from your ad campaign
• Amazon Attribution metrics that correspond only to the specific products associated to an Order and its attribution tags.
• Add to cart rates of select products

 

When measuring campaigns using Amazon Attribution, what is the next step after creating an order?

• Copying your attribution tag to append on your ad as the click-through URL.
• Creating line items, which generates attribution tags that are placed on ads. Naming your order.
• Generating a report to validate that you are measuring all your ad’s clicks correctly.

 

ASINs, or products, within the Amazon Attribution console are selected at the order level.

• False
• True

 

Attribution tags are generated when you create line items.

• True
• False

 

Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.

• False
• True

 

Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.

• False
• True

 

Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

• Keyword creative report Summary report
• Performance report
• Order summary report

 

Attribution tags should be placed on both Amazon and non-Amazon ads.

• True
• False

 

Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?

• A percentage chance of a shopper purchasing the product when they click on your ad. An understanding of initial awareness for your product from your advertising campaign.
• Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
• Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.

 

Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?

• None of these.
• Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
• Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
• Focus on your ads that help drive the lowest ATCR, but drive higher DPVR

 

Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?

• Click-through rate
• Detail page views, Detail Page view rate, Add to carts, Add to cart rate Total DPVs, Total DPVR, Total Add to carts, Total ATCR
• Impressions

 

How can advertisers calculate return on ad spend and other cost based metrics?

• It is not possible to calculate Return on ad spend and other cost based metrics.
• Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
• Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
• Register for Amazon Attribution cost reports.

 

Annex 3 - Measure campaigns with Amazon Attribution (seller) assessment answers

 

Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

• Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
• Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.
• Amazon Attribution allows for performance measurement of ads on Amazon properties.
• Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.

 

Choose the best description for promoted conversion metrics.

• Add to cart rates of select products. Impressions from your ad campaign.
• Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
• Detail page views of all products.

 

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

• Generate a report to validate that you are measuring all your ad’s clicks correctly. Copy your attribution tag to append on your ad as the click-through URL.
• Name your order.
• Create line items, which generates attribution tags that are placed on ads.

 

ASINs within the Amazon Attribution console are promoted at the Order level.

• True
• False

 

Attribution tags are generated when you create line items.

• False
• True

 

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

• True
• False

 

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

• True
• False

 

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

• Order summary report
• Performance report
• Summary report
• Keyword creative report

 

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

• True
• False

 

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

• Used for an understanding of initial awareness for your product from your advertising campaign. Provide a percentage chance of a shopper purchasing the product when they click on your ad.
• Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.
• Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.

 

Sri is an advertiser interested in improving her media’s performance by generating more "add to carts" with her non-Amazon Advertising media. Which recommendation would you make for her?

• None of the above.
• Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
• Focus on your ads that he lp drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
• Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.

 

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

• Total DPVs, Total DPVR, Total Add to carts, Total ATCR
• Detail page views, Detail Page view rate, Add to carts, Add to cart rate Impressions
• Click-through rate

 

Annex 4 - Launch your first campaign in the Amazon DSP assessment answers

 

Which is the correct hierarchy within the Amazon DSP?

Advertiser > Entity > Order > Line item Order > Line item > Entity > Advertiser Entity > Advertiser > Order > Line item Advertiser > Line item > Entity > Order

 

Once you create a new advertiser, you will need to notify your Amazon representative for approval.

• True
• False

 

You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?

• Turn off "automatically optimize line item budgets"
• Turn on "automatically optimize line item budgets" and opt out that one line item
• Turn on "automatically optimize line item budgets" and allow all line items to be automatically optimized

 

For which reason(s) might you add a new pixel to your order?

• Track conversions and contribute them to the right audience Build audiences based on traffic to your website
• Either / both of these
• Neither of these

 

Which is Amazon's recommendation regarding a line item's supply sources?

• Separate line items based on the supply source
• Use all available supply sources for each line item

 

You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?

• Including any audiences (A or B)
• Including all audiences (A and B)
• Including a single audience (A)
• Excluding all audiences (not A and not B)

 

Which of the following refers to the line item setting that increases delivery during the first half of the campaign (up to 25%), then up to 5% during the second half?

• Frontloaded pacing profile
• Evenly pacing profile
• Catch-up boost
• Budget cap

 

Match each campaign goal with the appropriate optimization type.

1. Detail page view rate (DPVR)
2. Cost per aquisition
3. Return on ad spend (ROAS)
4. Click-through rate (CTR)

• Purchase
• Click
• Pixel conversion
• Detail page view (DPV)

 

Which of the following is a requirement for all Amazon DSP advertisements?

Select All Correct Responses

• Creative must feature a picture of the advertised product
• Advertisements must be visually distinct from page content
• Advertisements must feature the Amazon logo
• Advertisements must have a clear call-to-action

 

Place the steps of the creative approval process in the correct order, from start to finish.

• The advertiser assigns a creative to a line item that has not
• The creative approval process is
• The creative scanner looks at the creative and the 3P vendors used in the context of the line items that it's associated
• The creative is approved or

 

Annex 5 - Leverage Stores for brand awareness assessment answers

 

Which of the following are features of the Store builder?

Select All Correct Responses

• Allows you to add text, images, and ASINs
• Makes it easy for you to update on a regular basis
• Provides an HTML editor for customization
• Provides templates, widgets, and tiles

 

Stores do not require a minimum spend.

• True
• False

 

When setting up your Store, which tactic can encourage targeted exploration?

• Use the “Add link” function on clickable content
• Structure your pages to drill down from broader categories to more specific products
• Employ hero ASINs, featuring unique ASINs or new products

 

What is the recommendation for using full-width images?

• Use them frequently, on all pages
• Only include them in strategic places

 

Which of the following pieces of content could cause your Store to be rejected?

Select All Correct Responses

• "Voted 'Best brand in the US' according to The Times, Nov 27, 2017"
• Buy NOW to save 20% of your purchase!
• Discover our savings
• Best online computer store in all of Europe!

 

Which of the following items are allowed in your Store?

Select All Correct

• Responses CTA stating "Learn more" CTA stating "Click here"
• Amazon UI elements within an image
• A subpage titled "Deals" used exclusively to promote active deals

 

Stores can include contact information such as phone numbers, emails, or physical addresses.

• True
• False

 

Which of the following is considered paid traffic?

• Sponsored Brands
• Social media Your own website

 

Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?

• Linking a Sponsored Brand campaign to a product list page
• Linking a Sponsored Brand campaign to a Store

 

What might you do to optimize Store pages with high conversions but low views?

• Add a product grid
• Ensure there are no dead links within the Store
• Update product images
• Increase promotion using Sponsored Brands

 

 

Amazon Retail for Advertisers Certification Assessment Answers