Certification Exam Answers: September 2020

Julia Owns A Used Video Game Store. She’s Been Using Google Shopping Ads For A Few Months. Which Two Forms Of Data Are Easily Available For Julia To Continue Optimizing The Performance Of Her Campaigns? (Choose Two.)

To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)

Jared, expert en marketing numérique, souhaite ajouter un petit plus à ses annonces pour inciter davantage les utilisateurs à cliquer dessus et à effectuer des conversions. Il envisage d’utiliser les deux champs facultatifs “Chemin” qui composent l’URL de l’annonce, mais il doit s’assurer que son message sera adapté. Quel est le nombre maximal de caractères que chacun de ces champs facultatifs peut contenir ?

Alex a lancé une campagne sur le Réseau de Recherche pour promouvoir sa boutique en ligne d’accessoires de moto, spécialisée dans les casques personnalisés. Quel peut être l’avantage des annonces sur le Réseau de Recherche de Google pour lui ?

Rachid souhaite faire connaître son entreprise et, à cette ﬁn, créer des campagnes utilisant des termes associés à sa marque. Il n’a pas beaucoup de temps à consacrer à la gestion quotidienne des enchères. Il a donc décidé de recourir aux enchères automatiques pour alléger sa charge de travail. Quelle stratégie d’enchères automatiques Rachid devrait-il envisager d’utiliser ?

Vous cherchez à améliorer le niveau de qualité d’une annonce sur le Réseau de Recherche de Google en augmentant le taux de clics attendu. Votre objectif est d’encourager un plus grand nombre d’utilisateurs à cliquer sur l’annonce et à visiter votre site Web. Qu’est-ce qui pourrait faire augmenter le nombre de clics générés par votre annonce ?

Laurie a créé sa première campagne sur le Réseau de Recherche de Google pour faire la publicité de son école de yoga. Elle sélectionne ce réseau et, par défaut, les partenaires du Réseau de Recherche de Google. Quel est l’intérêt d’apparaître sur les sites de ces partenaires ?

Par quels moyens le Planiﬁcateur de performances peut-il révéler les possibilités qu’offrent vos campagnes Google Ads ?

Associez chaque extension d’annonce au bénéﬁce qu’elle peut apporter à l’utilisateur en termes d’expérience publicitaire.

Quelle recommandation pertinente le Planiﬁcateur de performances peut-il proposer ?

Vous essayez d’améliorer la qualité d’une annonce pour obtenir de meilleures performances lors des enchères publicitaires. Quel changement serait le moins eﬃcace ?

Sam découvre les annonces sur le Réseau de Recherche de Google. Il craint de ne pas avoir les compétences ni le temps nécessaires pour mener une campagne publicitaire eﬃcace. Quelles fonctionnalités des annonces dynamiques du Réseau de Recherche seront utiles à Sam ?

Mickaël a créé une annonce de haute qualité avec une liste de mots clés performante. Il est déçu qu’elle ne soit pas diffusée autant qu’il le souhaiterait. Pourquoi n’obtient-il pas les résultats attendus ?

Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text when requesting information. How can Google My Business help Larry?

Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?

Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s marketing reach?

How do Shopping ads help improve the quality of leads over standard text ads?

By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

YouTube Audience Solutions Help Brands Reach The Most Attractive Prospects By Tapping Into Real-Time Data And Powerful Signals. This Gives Brands The Tools They Need To Be More Effective Storytellers. What’s Another Benefit Of Using YouTube Audience Solutions?

Today, Customers Demand More From Store Owners With Virtual Storefronts. They Want To Know That The Products They’re Looking For Are In-Stock Before They Make A Trip To A Physical Location. How Can Google Shopping’s Local Inventory Ads Help Store Owners Meet This Demand?

Sylvia Has Four Store Locations And Is Considering Using Location Extensions With Her Google Ads. What Can Users See When Displaying An Ad With Location Extensions?

Carl Is Nearly Finished With The Conversion Tracking Setup For His Google Ad Campaign And Is Ready To Add An Event Tag To His Existing Website. What Must Carl Do To Make Sure That The Tags Are Not Double Counting?

Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?

Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

Sarah Is A Digital Marketing Consultant. With 90% Of Sales Still Taking Place In A Physical Location, She Knows Her Clients Need To Reach Customers Across Multiple Channels. Which Type Of Marketing Strategy Can Sarah Use To Motivate Sales To Her Client’s Physical Locations?

Cheryl Owns HomeThings, A Shop That Sells Home Goods. You, As Her Marketing Intern, Are Describing The Various Google Ad Offerings. What’s An Accurate Description Of Local Catalog Ads You Could Give Cheryl?

Sara Is Building A Campaign For A Sporting Goods Startup With A Revolutionary New Bike Helmet. She’s Using Custom Affinity To Reach Users Who Recently Searched For Bike Helmets Or Downloaded A Bike-Related App. Which Elements Build Sara’s Custom Affinity Audience?

Following The ABCD Framework, The Direct Component Has Three Basic Elements That, If Possible, Every YouTube Video Should Include. You Should Give Them Direction And Make The Offer Stand Out. What Third Element Of Direct Does The ABCDs Of YouTube Contain?

A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?

Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the beneﬁt of each ad type to the appropriate ad format option.

Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can ﬁnd. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to ﬁnish.

Ryan Manages YouTube Campaigns For A Client Who’s Interested In How Engaged His Viewers Are With His Content. He’d Really Like To Know When They’re Dropping Off, To Make His Calls-To-Action Are Visible. Which YouTube Analytics Report Did Ryan Share With His Client?

TrueView In-Stream And TrueView Discovery Ads Can Be Bought On A Cost-Per-View (CPV). TrueView For Reach Is Billed By CPM On Impression. Which TrueView Ad Format Is Billed By Cost-Per-Acquisition (CPA)?

Advertisers Choose YouTube Because It Delivers Proven Results. What Are Two Additional Reasons Why Advertisers Choose YouTube? (Choose 2.)

Dan Owns A Farm Supply Store That Sells Plows To Farmers. His Suppliers Released A New Plow, And He Wants To Get The Word Out To His Existing Customers Using Google Ads. He’s Got The Information Needed To Create A Customer Match Audience, But He’s Not Sure Where He Needs To Upload This Information. Where Does Dan Upload Customer Information, Such As E-Mail Addresses, To Start The Customer Match Process?

How Do Smart Shopping Campaigns Use Machine Learning To Show A Variety Of The Most Relevant Ads Across Google Networks To Potential Customers?

Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The Foundation For Google Ads. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?

Google Shopping Helps Retailers Provide Customers With Seamless Experiences Meant To Encourage Action. How Can Google Shopping Campaigns Accomplish This?

Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?

Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?

A Brand Manager Wants To Create A Marketing Objective That Aligns With The Purchase Stage Of The Customer Journey. Which Metric Should The Brand Manager Use?

Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She’s Created A Connection Using Action To Evoke Excitement In Her Viewers. What Recommendation From The ABCDs Has She Yet To Implement?

Yuto Owns A Souvenir Shop In Tokyo. He Wants To Reach English Speaking Tourists In His City During Certain Hours Of The Day. Which Three Areas Of His Search Campaign Does Yuto Need To Adjust To Achieve This Goal? (Choose Three.)

Mary Has Been Familiarizing Herself With The Different Ad Components Of A Text Ad. Match The Following Text Ad Component Descriptions With The Components They Describe.

Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?

For Which Business Are Local Inventory Ads Ideal?

An Effective Bumper Ad Created, According To Google’s Best Practices, Includes A Combination Of Branding, Audio, And Breaking The Fourth Wall — Or Speaking Directly To The Camera. What Does Google Recommend You Avoid Using In Your Bumper Ad?

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?

Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She’s Created A Connection Using Action To Evoke Excitement In Her Viewers. What Recommendation From The ABCDs Has She Yet To Implement?

Creators Choose YouTube For Its Reach And The Infrastructure Of Innovation The Platform Is Committed To Building. What Are Two Other Reason Creators Choose YouTube? (Choose 2.)

Wade Owns HomeThings, A Shop That Sells Home Cash-And-Carry Goods. He Says He’s Interested In Expanding His Marketing Reach. You Suggest Running A Local Catalog Ad. What’s An Accurate Description Of Local Catalog Ads You Could Give Wade?

Users Choose YouTube Because It Allows Them To Join An Online Community. This Allows YouTube Advertisers To Reach These Users Much More Effectively. What Are Two Other Reasons That Users Choose YouTube? (Choose 2.)

Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics?

Myra’s Newest Client Uses A CRM To Keep Track Of Customer Information. They’d Like To Use This Data To Engage Past Customers With A YouTube Campaign Promoting Their Newest Product Line. Which Intent Audience Solution On YouTube Should Myra Select For This Campaign?

Google Created The ABCDs Of YouTube To Help Advertisers Get The Most From Their Creatives. You Attract Attention From The Beginning, Brand Naturally And Meaningfully, And Connect With Your Viewer Through Emotion And Storytelling. What’s The Final Recommendation Contained In The ABCDs Of YouTube?

Google Created The ABCDs Of YouTube To Provide Advertisers With A Set Of Guidelines To Follow To Develop High-Impact Creatives. You Attract Users From The Very Beginning And Brand Naturally. Lastly, You Direct Them By Stating Clearly What You Want Them To Do. Which Recommendation Did We Leave Out?

Felix Launched A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads That Include A Picture Of The Tool Itself. He Decides To Add Tool Pictures To All Of His Other Ads To Try And Replicate The Success. Which Type Of Channel Optimization Is Felix Using To Drive Higher Tool Sales?

Carey Has Used Google Ads For Some Time, But He Recently Found He Doesn’t Have Time To Manage Multiple Campaigns Effectively. How Can Smart Shopping Campaigns Reduce Carey’s Google Ads Management Workload?

A Single Branch Of Shiny Shoes Has Been Operating Across North America Since 1917. A New Marketing Team Member Suggested They Look Into Local Inventory Ads. The Owner, Tim, Is Concerned About Where Potential Customers Might See The Ad. Where Can Tim Expect Consumers To Find His Local Inventory Ads?

Laura’s Website Data Shows That Visitors Place Items In Their Shopping Carts But Fail To Complete The Purchase. What Should Laura Do First To Up Her Conversion Rate?

Julia Owns A Used Video Game Store. She’s Been Using Google Shopping Ads For A Few Months. Which Two Forms Of Data Are Easily Available For Julia To Continue Optimizing The Performance Of Her Campaigns? (Choose Two.)

Ingrid Wants To Acquire A Lot Of Exposure For A New Product Line That She’s Launching. She Understands That She Can Reach A Significant Portion Of People On The Internet With The Help Of A Display Campaign. In What Way Will A Display Campaign Achieve Ingrid’s Marketing Goal?

How Can Advertisers Use Shopping Ads To Grow Sales?

The ABCDs Of YouTube Assist Advertisers In Developing The Most Effective Creatives. The First Recommendation, Attract, Concentrates On Hooking Your Audience In Your Ad’s Opening Moments. According To Google Research, What Should You Focus On To Attract Viewers?

Audra Is Marketing Manager For A Concert Venue. She’s Tasked With Creating A YouTube Campaign Reaching Fans Of The Musicians They’ve Already Booked For The Summer. Which YouTube Audience Solution Could Audra Choose To Reach These Users?

Lori Manages Digital Marketing For A Travel Agency And Believes YouTube Could Help The Company Reach A Wider Audience. She Told Her Employer That Users Choose YouTube For The Rich And Diverse Content. What Two Other Reasons Can Lori Provide For Why Users Choose YouTube? (Choose 2.)

Iryna Is Creating A Six-Second Bumper Ad For YouTube And Wants To Follow Google’s Best Practices. She’s Planning To Use Her Product In The Video Along With Her Company’s Jingle. She Knows There’s Another Best Practice That Has To Do With Breaking The Fourth Wall. What Does Breaking The Fourth Wall Refer To When Creating A Bumper Ad?

Leigh Is The Marketing Manager For A Makeup Brand Releasing A New Line Of Mascara. They Have An Extensive Customer List And Would Like To Use Customer Data To Reach Past Customers With Their New Product. Leigh Needs To Create A Customer Match Audience. What’s The Three-Step Process For Creating A Customer Match Audience?

Michelle Recently Launched A New Product Called Wonder Boots. The Brand Has Already Become Well-Known In Her Industry. She Wants To Attract More Traffic Via Google Ads But Only For Searches That Are Solely For Her Product Name (Wonder Boots). Which Keyword Match Type Should Michelle Use To Attract Traffic Strictly For Searches For The Wonder Boots Product Name?

Clara Is An Advertising Director Who’s Tasked With Optimizing Her Company’s Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her Campaign?

Jimmy Has Completed The Headline Section Of His Text Ad And Is Now Writing The Description Section. What Are Three Factors That Jimmy Should Include In The Description Section Of His Text Ads? (Choose Three.)

Karen Has Evaluated Her Google Search Ads Campaign’s Optimization Score After Noticing That The Campaign’s Performance Had Slipped. The Score Is Much Lower Than It Was A Month Ago. She Applies An Optimization Recommendation That Surfaces In The Recommendations Page. What Will Happen To Her Campaign’s Optimization Score?

Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?

True Or False? You Should Use A Consistent Naming System To Store And Easily Identify Hosted Files.

What happens during strategic planning?

What happens during operational planning?

Fill in the blank: SWOT analysis is ________

Fill in the blanks: Tail winds are to : as headwinds are to _. Forces, friction. Friction, force.Ships, force.

True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.

Mithilfe welches Tags können Sie in Google Ads festlegen, welche speziﬁschen Aktionen von Kunden als Conversion erfasst werden sollen?

Sandra möchte in einem lokalen Accessoire-Geschäft eine teure Handtasche kaufen. Als versierte Kundin sucht sie eine ganz bestimmte Marke zum richtigen Preis. Mit welcher Strategie kann ein Accessoire-Geschäft Sandra durch den gesamten Kaufprozess hinweg an sich binden, vom Beginn ihrer Recherchen bis zum Kauf der Handtasche?

Subscribe to: Posts (Atom)