Certification Exam Answers: July 2020

Fill in the blanks. In Backlink Audit, a domain with a link is considered toxic with a toxic score of __, potentially toxic are those with a score of _. You _____ to review them manually before sending to Whitelist, to Remove or to Disavow.

True or false? The Matches column in the Backlink Gap report table shows how many of the analyzed domains have gotten their links from a certain referring domain.

Which tool helps you to find domains with a high authority score that have links to your competitor but do not have links to your website?

The Link Building tool allows you to discover whether an acquired backlink was indexed by Google. True or false?

Which prospects metric in the Link Building tool represents the extent to which a certain domain with a link to your website could be harmful to your website and affect your ranking in search engines?

What is the optimal click depth of a page?

The Internal link distribution chart in Site Audit shows:

To access the most current data on disavowed backlinks you should integrate Backlink Audit with:

With the help of Backlink Audit you can download a list of toxic backlinks and then send it to the Google disavow tool. True or false?

Which widget in Backlink Analytics shows you “sponsored” and “UGC” directives, recently introduced by Google?

What can the Topic Research tool teach you about your competitors? Choose two answers.

True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search efforts by seeing which terms you and your competitor are ranking for.

Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?

If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?

What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers.

In the Top Pages report, you can learn:

How many competitors can you compare in the audience overlap widget in the Traffic Analytics?

What is a content calendar?

Which SEMrush tool will help you create new topic ideas to create content with?

When you’re running a content audit, what is the first thing you need to do?

Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.

How many competitors do you need to have in order to analyze the competition?

It is possible to link your campaigns in the Marketing Calendar to your real campaigns in Google Analytics by using UTM tags. True or false?

Fill in the blank. By connecting My Reports with Google ___, among other widgets, you can get New vs Returning Visitors, Top Traffic Channels and Top Page Views.

Guru and business subscribers can add their logo into the reports. True or false?

There are many widgets on the SEO dashboard, with many data sources. From which of the various sources can information be found in widgets? Choose 3 answers.

Which tools help you get better results for local SEO by giving ideas of how to get to local pack? Choose 3 answers.

Which metric in Position Tracking when at 100% shows that the tracked domain, subdomain or URL has the first position for every keyword you have set up in a project?

Choose 1 INCORRECT statement about the Listing Management Tool.

In Position Tracking, you can add up to 10 devices and locations (depending on your subscription) to track your visibility and also specify the search engine for the campaign.

Which tool helps you find pages with missing Hreflang attributes?

Which tool can help you find keywords that generate SERP features that are extremely useful for searches on mobile devices?

Keyword Stuffing Is:

Which Of The Below Statements Is True?

What Does The Abbreviation SERP Stand For?

What Is The Main Purpose Of The Meta Description?

In The Linear Attribution Model In Google Analytics:

Which Of The Following Does Google Consider As ‘Cloaking’?

Which Of The Following Is Known As ‘Keyword Cannibalisation’

A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

Mr. Yarmouth needs to contact a student’s parents to congratulate the student on improved progress. However, their first language is German and they are not fully fluent in English. What is the quickest action he could do to produce an effective email on his own?

Mr Vega is comparing feedback scores from students on a coastal erosion field trip that he has led for the last six years. What can he do to analyze the data quickly and more efficiently on his own?

Mr Snipes is trying to explain to the department head of English why his school should look into using Google Lit Trips to improve enthusiasm for reading. What should he mention in this discussion?

Mr Grant has experienced issues with students losing focus and not being able to find information online that they had previously found. What can Mr Grant do to help his students improve their online research productivity?

Mr Biggins wants his students to develop their vocabulary as their creative writing skills often lack creativity. A fellow teacher mentioned that by simply using a dictionary Chrome extension can help. Where can he find Chrome extensions?

Mr Morgan wants his students to watch a long video he produced in YouTube, and then discuss specific sections in the following lesson. What is the most efficient way he can make it easier for students to find specific sections within the video, without leaving YouTube?

Ms. Weber distributes a Google Doc to students on the subject of plant biology. Some students have trouble understanding some of the key terms. What are some ways Ms. Weber can coach her students to use features in Google Docs to better help her students comprehend key vocabulary?

Mr Franco is a busy high school teacher who wants to increase his productivity between classes using some of the core G Suite for Education tools. What can he do to achieve this?

Match each personalized learning method to its corresponding learning process by moving the rows up and down.

Miss Tanaka regularly runs review sessions for her students before exams, as her students forget what topics have been covered and where they can access the resources used in class. How should she use Blogger effectively to reduce the amount of review sessions she needs to run?

Ms Erskine is explaining to her colleagues how easy it is to install add-ons, including adding a Thesaurus. What should she explain to her colleagues?

What is the best description and use for Google Scholar in a classroom?What is the best description and use for Google Scholar in a classroom?

Mr. Lim is creating a website for the science department. He wants to embed a video that his students created on the homepage. What are the steps involved in doing this? Drag and drop the steps in the correct order by moving the rows up and down.

Mr Manuel wants to use Google Earth to enhance his geography lessons. Which activities could he use with his students to understand the earth’s geographical form?

You classroom has the latest technology to allow students access to facts and ﬁgures within a few clicks. Why should your students be encouraged to become independent learners and seek out answers to questions? Select 2 correct answers

Mr Thurman has a class of mixed-ability students, and wants to use video so he can effectively teach all students at the correct pace. How can he use video instruction to help him achieve this goal?

Ms Acton is coaching her students who struggle to write long essays, especially when it comes to ﬁnding relevant articles and citing their sources. How can her students use Google Scholar to help improve these skills?

What key points do students need to understand when creating an instructional video?

Using the different functionalities of Google Maps, students and teachers can create their own maps and virtual tours, and explore areas and locations across the globe. Match the functionality or Google maps tool with the correct class-based activity.

Mr White is the school’s advocate for recycling and reducing paper waste for both teachers and students. What can he do, using Google tools to actively reduce paper waste in his school?

Review this screenshot. What could be wrong about this sync rule?

You want to keep HubSpot and Intercom in sync, but you don’t want new Intercom contacts to ever be created in HubSpot. How can you tell PieSync to keep existing Intercom contacts in sync with HubSpot?

Review this scenario and screenshot: Oh no! A colleague who did not complete a training on PieSync logged into PieSync and changed the default sync rules, turning it into this atrocity instead. Why is this not making any sense?

Review the screenshot of this connection overview of two active syncs. The newly created contacts in either HubSpot or Outlook are not syncing across. What could be causing the sync issue?

I’m in the process of setting up field mappings to sync the HubSpot lifecycle stage directly into Mailchimp’s “Tags” field. I want “Subscriber” or “Customer” to sync respectively as tags in Mailchimp. However, from this screenshot, you can see this is not possible. “Tags” is greyed out. Why would this not be possible?

Review the screenshot. The sync has been modified from its default two-way sync to a one-way sync instead. When would you need just a one-way sync instead of a two-way sync?

The drop-down shown here is a filter in a sync rule. It contains a long list of properties through which you can scope your sync to sync just a subset of data. What kind of properties will make up this list?

In the setting illustrated below, I have selected the second setting, HubSpot CRM. Choose the statement that most correctly describes the outcome of this configuration.

What could never be a possible field mapping between any two PieSync compatible apps?

Review this screenshot. The following sync rule has three actions attached to it. What is the maximum amount of actions one could add?

What are some elements that can be defined within a support team’s service level agreement?

What does SLA stand for (in the context of Service Hub)?

True or false? Contacts can be created directly from a live chat (chatflow) in HubSpot.

True or false? Customers looking to integrate their ads accounts to HubSpot need to buy the ads add-on.

Which of the following features are included in Marketing Hub Professional? (choose all that apply)

What factors can list segmentation be based on?

On the contact record what information can be seen on the timeline?

Why should you qualify the “Why” several times?

Fill in the blank: An effective approach for a product demo is_____

When should you gather your prospect’s GPCT (goals, plans, challenges and timelines)?

True or False? With Marketing Hub Professional you have the option to build your own custom reports, which can pull information from multiple objects in HubSpot.

What are some of the primary values of the reports dashboards? (choose all that apply)

What criteria can be used to personalize smart content? (choose all that apply)

Which Statement Best Describes Where Cloud Dataproc Falls On The Big Data Processing Model And The Role It Plays?

Which Of The Following Is One Of Google’s Machine-Learning-As-A-Service Offerings?

Which Of These Statements About The Publisher-Subscriber Pattern Utilized By Cloud Pub/Sub Is TRUE?

What Is The Value That Cloud Pub/Sub Provides? Select The 2 Correct Answers.

An Organization’s Analysts Use Spark Shell. However, Their IT Department Is Concerned About The Increase In Usage And How To Scale Their Cluster, Which Is Running In Standalone Mode. How Does Cloud Dataproc Help?

Machine Learning Is A Branch Of Computer Science That:

What Dataset Type Is Vital To Machine Learning?

The Cloud Dataproc Approach Allows Organizations To Use Hadoop/Spark/Hive/Pig When Needed. It Takes On Average Only 90 Seconds Between The Moment Resources Are Requested And A Job Can Be Submitted. What Makes This Possible?

Which Of These Statements Best Expresses What You Can Do With Cloud Dataﬂow?

A Query Is How You Retrieve Information From A Database, So Which Of These Paths Demonstrates The Journey Of A Query?

What is Cloud SQL?

What is a common use case for moving data to GCP? Select the 2 correct answers.

What business challenges does Cloud Bigtable address? Select the 2 correct answers.

Cloud Firestore is good for:

Which Cloud Storage class is meant for organizations with the lowest frequency access?

With Cloud Firestore, you no longer need to determine the number of nodes or add servers or storage because:

Cloud Storage is good for:

Which statement best deﬁnes where data transfers ﬁt within the GCP?

Which of the following describes Cloud Firestore’s business value?

Why is Cloud Bigtable great for IoT and user analytics?

“Cloud Datastore enables you to hand off the responsibility of running a highly scalable document-oriented database to Google. From 10 users to 100s of millions of users, you will no longer need to spend time optimizing, conﬁguring the database, updating it, or monitoring system health.” Which of the following concerns is addressed by this Cloud Datastore value proposition?

Cloud Storage __ object (or BLOB) data. Organizations can store an unlimited number of objects, up to 5 _ in size each.

What is Cloud Bigtable NOT good for?

How does BigQuery Data Transfer Service work?

How does Cloud Storage help organizations get content to their users faster?

How does Cloud Storage deliver simplicity?

What is an example of a time-consuming task required to set up and run a database that organizations can hand off to Google when they choose to use Cloud SQL?

What aspect of Cloud Datastore allows organizations to worry less about making changes to their underlying data structure as their application evolves?

With Cloud Bigtable, organizations can accelerate time to market for their data-intensive applications, enable seamless, ________________, reduce operational overhead, and improve business operations.

Connecting to Cloud SQL databases looks the same as connecting to a MySQL or PostgreSQL database by using:

Cloud Firestore is:

What is the deﬁnition of a “network” in relation to GCP?

Which of the following is a beneﬁt provided by Cloud Functions?

What Are Some Challenges That Firebase Addresses? Select The 2 Correct Answers.

Dans Le Cadre De L’analyse D’un Site Web, Quelle Est La Signification Du Terme « Conversion » ?

Quelle Proposition Correspond À Une Stratégie Clé Pour Diffuser Votre Contenu Vidéo ?

Dans Le Domaine De La Publicité Display, Que Désigne Un Réseau Publicitaire ?

Quelle Proposition Correspond À Un Avantage De La Publicité Sur Le Réseau De Recherche Par Rapport À La Publicité Display ?

En Matière De Marketing Par E-Mail, En Quoi Consiste Un « Test A/B » ?

Même Si La Publicité Sur Mobile Constitue Un Excellent Outil Pour Les Responsables Marketing, Dans Quel Cas Peut-Elle Être Inefficace ?

Si Vous Utilisez Les Médias Sociaux, L’élaboration D’un Plan Peut Vous Permettre De Concentrer Vos Efforts. Quel Élément Devez-Vous Prendre En Compte Lorsque Vous Créez Un Plan De Marketing Sur Les Médias Sociaux ?

Fill in the blank: You should use NPS instead of customer satisfaction survey when you want to understand __________.

What’s a good NPS score?

Pourquoi Est-Il Important De Toucher Les Utilisateurs Sur Leurs Mobiles Lorsque Vous Faites De La Publicité Au Niveau Local ?

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