Which SEMrush Tool Provides Data About Any Domain’s Market Share, Audience Interests And Top Domains In A Determined Business Niche? Domain Analytics Traffic Analytics Market Explorer
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YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success? Select All Correct Responses Advertiser must have run video ads before Advertiser must use DV360 for measurement Intent-rich audiences Lower funnel measurement
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What type of advertiser is a good fit for TrueView for action? Advertiser looking to improve their brand image An advertiser who’s looking for brand impact such as driving Brand Lift metrics An advertiser who’s looking to drive clicks to their website for on-site conversions An advertiser who’s looking to maximize reach and cares […]
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Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type. View-through conversion Video engagement Click-through conversion User sees an impression of the ad and converts within 24 hours (1) User watches 10 seconds of the ad and converts within three days (2) User […]
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Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties? YouTube mobile app Google Display Network Google Search All of the above
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True or False? TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube. True False
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Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process? Consumer patterns Custom affinity audiences In-market audiences Life Events
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Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context? Tease, amplify, echo The direct shot The follow-up The mini-series
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Which of these is not an example of Advanced Audiences? Affinity In-market Life events Males 21-34
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Which of the following is not a top reason why users choose YouTube? To connect with a community To engage with creators To upload photos To watch rich and diverse content
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The four essential freedoms that define YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong. True False
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Bob owns a small café with a Google My Business listing, but he’d love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site? Posts AdWords Messaging Website builder
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Match each of the following conversion metrics that you can use to view conversion data with the correct description. Conversion rate (Conv. rate) Cost per conversion (Cost/conv.) Conversion value per click (Conv. value/click) Conversion value (Conv. value) Conversion value per cost (Conv. value/cost) Tells you how much, on average, each of your conversions […]
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Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion? 24 hours after the purchase, to ensure payment is processed Never, since the last interaction was with Facebook The day the ad is clicked […]
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Which of the following attribution models uses machine learning to evaluate individual customer paths? Data-driven Last interaction Linear Time decay
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Which three of the following actions can improve your conversion rate? Select All Correct Responses Don’t use negative keywords Use negative keywords to further refine audience traffic Use specific keywords for better conversion rates Use the Search Terms report to reach the right customers
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What can be used to customize how the data is tracked in the Conversions column? Auction Insights report Custom tables Include in Conversions setting Modify Columns setting
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Which targeting option is best for influencing consideration? Custom Affinity Custom Intent Demographics Remarketing
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Which targeting option is best for achieving brand awareness? Affinity Custom Intent In-Market Remarketing
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What two types of remarketing can be used on Google Display ads? Select All Correct Responses Custom remarketing Dynamic remarketing Email remarketing Standard remarketing
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What are the three marketing objectives that can be met via targeting on Google Display ads? Select All Correct Responses Build awareness Drive action Generate buzz Influence consideration
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Match each auto-bidding strategy to the right campaign goal. 1 – Target Impression Share 2 – Target CPA 3 – Maximize clicks 4 – Target ROAS Traffic (3) Revenue (4) Visibility (1) Conversions (2)
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Which of the following is not a component of Google Display ads’ value proposition? Intent Machine learning Performance Search
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What are the three main automation components of Smart Display campaigns? Select All Correct Responses Automated bidding Automated conversions Automated creatives Automated targeting
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Uploaded ads give advertisers access to more inventory than Responsive Display Ads. True False
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Which of the following are the benefits of using Responsive Display Ads? Select All Correct Responses Simplicity Automation Control Reach
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Which of the following can be customized with audience signals to make Search campaigns more efficient? Headline length Keywords Networks All of the above
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True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True False
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If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them? Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven’t been to your website yet Customer Match relies on your […]
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Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality
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Which ad extensions can serve automatically? Message, callout, and structured snippets Promotion, callout, and sitelink extensions Sitelink, callout, and structured snippets Sitelink, location, and call extensions
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Match the marketing goal to the correct ad extension. 1 – You’re focused on driving phone calls to your business 2 – You operate many retail stores and want potential customers to see the distance from their location to your stores 3 – You’re interested in directing people to specific pages on your website […]
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Which of the following is a core benefit of Google Ads automated bidding? User ID-based bidding Impression share-based bidding Daily budget pacing Auction-time bidding
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How can Google Ads help you advance your business goals? Select All Correct Responses By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services All of the above
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Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? 1 – These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer 2 […]
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Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt Someone searching for the term shirt Someone searching for the term shirt brown […]
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Which of the following factors wouldn’t change an account’s optimization score? Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix
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