Hootsuite Platform Exam Certification Answers
Industry-recognized certification that demonstrates your expertise with the world’s most-used social media management platform to clients and employers. A permanent online certificate to showcase your Hootsuite expertise that you can link to from your blog, website, or any other online profile. Listing in the Hootsuite Certified Professionals Directory, which helps brands and employers find talented social media professionals like you.
In this certification you have more possible questions that you get during the exam. Every time you take the exam you get random questions from the all possible questions list in a random order. Our PDF file contains ALL POSSIBLE questions.
The exam contains 50 questions You need to score at least 75% to pass You have 60 minutes to complete the exam
We frecuently do the exam to get the new questions and update our paid .PDF (we don't update the website) .
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These are questions from previous exams, but we have updated questions in our pdf premium :
Intelligent Cost Per Click Automated Boosting Single Post Boosting Automatic Organic Performance Promotion Automagic ROI Enhance Feature
Hootsuite Social ROI Hootsuite Metrics Hootsuite Solutions Hootsuite Analytics Hootsuite ROI Calculator Impact Planner Analytics Boards and Streams Insights
Assignments Composer Streams Contests Impact
Google Cloud Hootsuite Alerts Hootsuite Mobile App Hootsuite Planner Hootsuite’s Drafter Integration Amplify Hootsuite Composer
all reactions, views, and comments private messages only both public and private messages public comments only
provide Super-Admin access to all Team Members only share drafts of Reports share reports in read-only form encourage them to review metrics reports on your computer click the Lock icon on outgoing Reports and PDFs
1 day 2 hours 10 minutes 30 minutes 2 hours
geo-targeted messages the Hootsuite surveillance feature location tags geo-search streams internal/external tagging
Monitor playlist YouTube Search Create Comment Stream Geo-search
Business profiles that are linked to Hootsuite are more discoverable on Instagram natively Profile metrics for Personal Instagram accounts require 10K+ followers Business profiles allow you to upload videos that are more than 60 seconds long You can publish directly to Instagram without using your phone or the Instagram app
Under Accounts in the publisher, or in Impact. In Insights, or within Assignments. Downtown or in the Suburbs. In a Hootsuite Organization, or as a personal channel. In streams, or in channels.
Owly Shortener Hootsuite Analytics, Reports Hootsuite Composer Hootsuite Planner All of the above Amplify
identify the social networks to which you’d like to publish your post select or deselect social networks to connect with your Hootsuite account select the social networks you’d like to monitor for activity relevant to your brand pick the social networks for which you’d like to generate a statistics report about your publishing efforts
Create a brand new Instagram Business account, specifically to be used in Hootsuite Satisfy Hootsuite’s Influencer criteria when signing up Go to Instagram natively and tap the Hootsuite icon in your settings Populate your Instagram account with a bio, profile picture, and at least 5 images or videos Connect your Instagram Business account to your Facebook Business Page in Hootsuite
Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don’t think is worthwhile Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client Set up an Impressions Stream to monitor the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite’s geo-search functionality
Inbox and Settings Insights Streams Publisher Team Metrics Composer Impact
Assign the post to a social account the team or team member manages, then click ‘Save Draft’. Publish the post to a social network, then click ‘assign to team or colleague’. @Mention the team or team member in the drafted post before saving. Save the post as a draft and then add it to the collaboration board for that team.
Telepathy Google’s Teams plug-In Hootsuite Impact Hootsuite Organizations Hootsuite Collaboration feature account provisioning
Hootsuite App Store Hootsuite Content Library Hootsuite Plug-ins Partner Apps App Directory 3rd Party Add-ons
To view and manage scheduled posts To create analytics reports on post performance To add Hootsuite’s partner apps to your dashboard To monitor what’s being said on your social accounts To see which organization you’re a part of
Edit a scheduled Instagram post Create and schedule a new Instagram post View engagements on your published posts Respond to comments directly Monitor hashtags specified by you Export an analytics report
search for mentions of your company name convert a web address into a shortened, trackable owly link pick the social accounts to which you want to publish your post add alt-text to make the content more accessible schedule when your post should publish
Notifying you when your automated posts have exceeded your campaign budget . Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms. Automatically stopping an advertising campaign that falls below a certain threshold of performance. Putting advertising dollars behind your published posts that meet the criteria you have specified. Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.
In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf?
Reports provide your colleagues with continuous access to updated data Reports feature a built-in ROI calculator that grades your company’s social activities relative to your defined social media objectives Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly
can edit unlimited permissions super-admin default custom
Use the Share button in Google Drive to export the images to Hootsuite Install the Google Cloud app from the Hootsuite App Store to access the assets directly Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library
facilitate team collaboration to address customer feedback on social media plan the content publishing schedule in a calendar format control off-brand or offensive posts and trigger corrective action limit access to social network passwords specify what actions team members have permission to perform in Hootsuite
Owly links track how many people clicked it Owly links are prioritized by social networks Owly links use less characters than regular URLs Owly links provide higher resolution previews of the webpage being linked to
Create a fake Facebook Page for the organization that you can access Connect the Instagram account to your own personal Facebook profile instead Ask the owner of the Facebook Page to add you as an Admin or Editor to their page Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only
In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for
gathering marketing analytics on the user’s behaviour. feeding data into Hootsuite chatbot for more human-like responses. targeting paid advertisements to the user more accurately. understanding the full context of the most recent exchange
Composer Streams Insights Inbox Publisher
external tag geo-targeted auto-response auto-assignment comment stream private message stream
Your Personal Instagram account will automatically be converted into a Business account You’ll receive an error message, outlining what steps you need to take next Nothing, there are no differences between using Instagram Personal and Business accounts in Hootsuite Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page
Hootsuite Help Centre Hootsuite Blog All of these Hootsuite Academy Hootsuite Resource Library
Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall. Complete the Hootsuite Social Marketing Certification Course Add Hootsuite as a previous employer in your resume Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.
Settings; Streams Sidebar; center Nav-panel; dashboard Header; Sidebar
Generate custom URLs for an upcoming campaign Review metrics for your social media publishing efforts Search for hashtags by geographical location Create paid social media advertising campaigns Schedule posts
press “command N” for new and begin typing exit Planner and open the Composer click on a time slot and choose new post create a new stream and click the plus sign
Creating a search stream Scheduling a post Adding a social account to Hootsuite Composing a post for your audience Sharing account permissions with your team
Publisher Inbox Engagement Approvals Queue Assignments Content Library
saving a collection of regularly used responses, so you can reply faster all the options in this list responding directly to comments made on a thread getting a quick overview of public and private messages received on your social accounts.
all of the options in this list reach comments shares engagement rate
on specific social networks in specific physical locations in your home country on private profiles or closed networks in pre-set topic areas
Drafts Inbox Message Approvals Assignments Analytics
Produce AI-generated SEO positive copy, to maximize the capture of search traffic “Bulk-Approve” large numbers of posts composed by team members across your org schedule up to 350 posts at once, including existing scheduled posts add metadata to all YouTube videos in a previously published playlist send out hundreds of personalized direct messages to your Twitter and LinkedIn followers
a collaboration tool for teams to collectively manage social media activities a network of partner companies who make apps for the Hootsuite platform a consulting service provided by Hootsuite to Enterprise clients Hootsuite’s parent company a consortium of companies who own the internet
To select the social profiles to which you want to publish your post. To monitor account activity on your social accounts connected to Hootsuite. To create a network-specific search stream in the Engagement area. To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard
Direct Publishing Notifications Super-admin organization permissions The Mobile Publishing workflow The Instagram Stories integration
Put ad spend behind Stories from within the Composer Edit Stories after they’ve been published Create and schedule Stories alongside your other scheduled social media content Create Stories specific analytics reports
convert the document into Hootsuite’s .hoot format and upload Input your posts into a text document using an up to date version of Microsoft Word Use a supported format for the time/date (e.g., 11/22/2020) Use a 24-hour clock format (e.g., 17:00) Ensure your calendar is connected to Hootsuite via API
target audience link caption scheduled time
to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define. to approve or delete incoming comments on your channel or specific videos to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience to view analytics on your YouTube channel and videos to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings
Scheduling and publishing messages to multiple accounts at once Social media analytics and metrics. Geo-locating conversations and geo-targeting messages. Automating all your social media activities.
trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps tiles, which are individual displays of a specific metric overviews, which are pre-set collections of metrics data data elves, who work hard for their money campaigns, each of which are targeted at a social media objective or goal
where you connect social media accounts to Hootsuite a location search stream, with geocode set for your specific location where the API cord plugs in where you set the parameters for a social media campaign a fully customizable, shareable display of your social accounts’ metrics where you undertake multivariate audience testing to determine optimal ad placement
Automation Triggers Automatic Performance Advertising “Build Your Own” audience Post Performance Audience Discovery
History Tracker Engagement Streams OwlMonitor Hootsuite Inbox Conversation Context
Hootsuite more accurately estimates the dollar value of a like, share, and retweet. Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. Hootsuite has an ‘auto-engagement’ feature that interacts with your followers Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace more accurately than social networks’ native AI functionality.
a preset collection of tiles, organized by social network an individual display of one specific metric. a set of automation triggers for paid social advertising a tool for building social posts out of previously published posts a tool for monitoring the social media conversations happening in your area.
Hootsuite Inbox Drafts Owly Link Shortener Hootsuite Photo Editor Hootsuite Composer Hootsuite App Directory
Hootsuite Inbox Hootsuite Amplify Bulk Composer Hootsuite Analytics Hootsuite Ads Hootsuite Streams (Search, Published Posts, and Comments) Hootsuite Planner
Reports in Hootsuite Analytics Hootsuite Inbox Hootsuite Planner Streams (e.g., Search Streams, Published Posts) Hootsuite Composer All of these
Hootsuite Analytics, Shared Reports Hootsuite Streams, Published Posts Hootsuite Inbox All of the above Hootsuite App Directory Hootsuite Composer Hootsuite Publisher
Streams are for searching out conversations, whereas Boards are for publishing content to your audiences. Boards are for searching out conversations, whereas streams are for publishing content to your audiences. Streams display content from your social networks, and Boards house a collection of streams. Streams provide account analytics, Boards are where geo-searches are performed.
Twitter lists Twitter groups Twitter spaces Hootsuite groups Twitter streams
Managing your scheduled Instagram content alongside scheduled posts on your other social networks Auto-generate content that’s similar to your competitors’ highest performing posts Access to advanced analytics tools to optimize your Instagram strategy Building and scheduling many Instagram posts in one place The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place
Inserting an image from an Instream Tweet Uploading it directly from your computer Uploading from a Hootsuite Integration (e.g., Adobe Experience Manager) Picking an image from the Media Library
Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs. schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top-performing posts. track response times to incoming social posts to better determine Social ROI. publish directly to popular blog platforms, such as WordPress, Medium, and Tumblr.
the Insights feature the Reports feature Social Return Transparency the Social Data Share feature the Metrics module SOC_ROI_DIST
Direct Publishing and Mobile Notification workflow Auto-publishing and the Manual Publishing workflow Proxy Publishing and the Manual Publishing workflow Direct Notifications and Auto-publishing
Scheduling and rescheduling multiple posts in advance Reviewing Instagram analytics alongside metrics from your other social accounts Adding location tags and swipe-up links to your post from within the Composer Viewing comments on your Instagram content in the same window as engagements on your other social accounts.
Duplicate a Campaign Array a Post Draft Variant Duplicate a Draft Cascade a Message
Implement a robust approval process with multiple touch points so every team member has input Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing Schedule Stories in the Planner so they can be reviewed and edited by the approver directly Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories
executive level super-admin level team admin level ow.ly level admin level
filter videos My Content Find Suggested Content content curation board search stream
===
Tag the partner’s faces in the video. Follow their LinkedIn Company Page after you It publish the video. @mention the partner organization in the post. Provide a link to the partner’s website in the post.
“Build Your Own” audience Post Performance Organic Performance Promotion Audience Discovery Automation Triggers
Enhanced Cost Per Click Automated Boosting Recommended Promotions Organic Performance Promotion Single Post (Manual) Boosting
targeting paid advertisements to the user more accurately. feeding data into Hootsuite chatbot for more human-like responses. gathering marketing analytics on the user’s behaviour. understanding the full context of the most recent exchange, so you can reply appropriately.
displaying posts assigned to you, so you can action or re-assign them. displaying unassigned comments, so you can assign them to the appropriate person or team. getting a quick overview of the private messages your team has had with a user. all the options in this list
It allows you to focus on a specific element of an image to draw the viewer’s attention. It allows you to quickly remove red eye and blemishes. It reduces the image size to allow it to load faster in your user’s feeds. You can set preset photo ratios to display for different audiences. It crops images to meet specific requirements of different social networks.
Stopping an advertising campaign that is performing poorly. Analyzing the performance of past posts, in order to recommend posts that should have advertising dollars put behind them. Notifying you when your automated posts have exceeded your campaign budget. Putting advertising dollars behind previously published organic posts that satisfy criteria you have defined.
Mobile Notification Direct Publishing
Ow.ly shortener Message tags Link Settings Post tracking Geo-targeting
Composer Assignments Contests Streams Impact
Mobile Notification
both public and private messages
Hootsuite Inbox
Allow Hootsuite Impact to automatically schedule publishing times.
add UTM parameters to your link for campaign tracking
In the Composer, after selecting a photo to post.
Image posted to a Business account Image posted to a Personal account Video posts Carousel image posts
Compose Array Message Cascade Duplicate a Draft Draft Variation
Use Hootsuite’s Bulk Compose feature. Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots. Do not schedule them which will trigger Hootsuite to automatically assign a time Use the Auto-Publisher, and set the cadence for everyone 12 hours. Schedule the publishing time when composing the draft, cross-referencing with a calendar.
Publish the message to a social network, then click ‘assign to team or colleague’. Save the message as a draft and then find it in the collaboration board with that team. Assign the message to a social network the team or team member manages, then click ‘Save Draft’. @Mention the team or team member in the drafted message before saving.
you have approval from a Super-Admin you have admin permissions or higher you have unlocked the draft for editing you have scheduled it or clicked 'Publish'
Creating a Hootsuite Analytics board around mentions. Adding a new Hootsuite user to your Twitter account. Adding a stream to publish Twitter messages. Creating a stream to search a network for specific terms.
your share of voice for keywords and hashtags stats for posts published both natively and through Hootsuite suggested copy for creating high performing posts anticipated trends for your future posts, based on past performance
Publishing the image to your Instagram account. Selecting the image you’d like to publish. Scheduling when your Instagram post should publish. Adding links you’d like to publish with your image.
reports include a qualitative analysis report indicating what you should do more of (and less of) activities relative to your defined social media objectives reports provide your colleagues with continuous access to real time data, whenever they want it reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them reports feature a built-in ROI calculator that grade your company’s social
YouTube Search Geo-search Playlist Create Comment Stream
exit planner and open the Composer from the top right corner
create a new stream and click the plus sign
press “command N” for new and begin typing
click on a time slot and choose new post/new pin
team admin permissions for that report
admin permissions for that report
partial editing rights
full editing rights to that report
tiles, which are individual displays of a specific metric
trendwatchers, which are pre-set displays of line charts, tables, and tree maps
templates, which are individual displays of a specific metric
overviews, which are pre-set collections of metrics data
campaigns, each of which are targeted at a social media objective or goal
sharing reports in read only form
having them share a coworker’s credentials
creating dummy reports using fake social accounts
giving them monitored admin level permissions
enter a geo-code from Google Maps
enable 'My Location' under settings
select a location option from the list of approved, global locations
drop a pin for the location in Hootsuite’s map feature
24 hours
31 days
14 weeks
7 days
viewwing tags
composing a message
editing a message
rescheduling a post
perform a geo-search
Reach
Shares
Comments
Engagement Rate
Author
all of the options in this list
Analytics
App Directory
Engagement Streams
Publisher
Notifications
Planner
Analytics
Tabs and streams
Insights
Impact
a list of approved, global locations
your phone's GPS signal
a post office delivery code
latitude and longitude markers
an image match of a location landmark
create details analytics reports
review published posts by network and performance
get a professional critique of your social media strategy
determine your social share of voice
2 hours
10 minutes
1 hour
30 minutes
auto-populate an internal CRM message
open a printer friendly version of the board
share it via email
create and copy a custom owly link which you can then share
"Super-Admin"
"Custom"
‘Can Edit’
"Default"
"Unlimited Permissions"
Hootsuite Metrics
Hootsuite Campaigns
Hootsuite Ads
Hootsuite Publisher
Hootsuite Analytics
a fully customizable, real-time display of social metrics data
you undertake audience testing to determine the best ad product to purchase
where you set the parameters for a Hootsuite social media campaign
a location search stream, with geocode set for your specific location
where you set up user-generated content contests
automatically posted to the social network you choose, with a pre-scripted message and a trackable link
blocked from your feed
put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator
commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
an executive-level overview of common, aggregated metrics. an individual display of a specific metric. a pre-set campaign template, targeted at specific social media objectives. a tool for tracking the posts and conversations happening in your area. a pre-set displays of Line Charts, Tables, and TreeMaps.
-
Hootsuite campaigns
geo-targeted messages
geo-search streams
Internal/External Tagging
the Hootsuite Surveillance feature
Assignments Feature
Publisher
Hootlet
RSS Feed
Compose Box
trendwatchers, which are pre-set displays of line charts, tables, and tree maps
widgets/metrics, which are individual displays of a specific metric
templates, which are individual displays of a specific metric
campaigns, each of which are targeted at a social media objective or goal
overviews, which are pre-set collections of metrics data
Settings Panel
Analytics Dashboard
Launch Menu
Extensions Dropdown
certified account
premium account
business account
paid account
personal account
Assignments
Impact
Contests
Composer
Streams
Direct Publishing
Mobile Notification
Image posted to a Personal account
Video posts
Image posted to a Business account
Carousel image posts
Image with captions that include emoji
it automatically edits any image you upload into a more ‘pin-able’ version.
it guarantees your pin will receive more engagement than posting natively.
you can schedule and post to multiple accounts and boards at the same time.
the Composer window suggests popular content for you to repin.
App Directory
Engagement Streams
Quick Search
Message Composer
Account Settings
a caption and a photo
a target audience and a link
a scheduled time and a photo
a photo and a link
picking an image from the Media Library
uploading it directly from your computer
insert an image from an Instream Tweet
uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
can only be used in one stream at a time.
contains additional security features
can be integrated across your entire dashboard, rather than just within a stream.
contains additional security features
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to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard
to monitor account activity on your social networks connected to Hootsuite
to select the social profiles to which you want to publish your message
to create a network specific search stream in the Engagement area
owly links are prioritized by social networks
owly links are perceived as more trustworthy than regular URLs
owly links are trackable, which means you can track how many people clicked it
owly links provide higher resolution previews of the webpage being linked to
owly links use less characters than regular URLs
Publishing the image to your Instagram account.
Selecting the image you’d like to publish.
Composing the text you’d like to accompany the image.
Scheduling when your Instagram post should publish.
Including a shortened Owly link that will accompany the post.
automatically posted to the social network you choose, with a pre-scripted message and a trackable link
blocked from your feed
put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator
commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
convert a web address into a shortened, trackable owly link
search for mentions of your company name
track character count limits for the social networks your posting to
pick the social profiles to which you want to publish your message
schedule when your message should publish
include the link you’d like to publish with your image
select the image you’d like to publish
publish the image to your Instagram account
schedule when your Instagram post should publish
enable email notifications for failed messages under 'Preferences'
download a "Past Scheduled" report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
regularly check Publisher’s ‘Rejected’ Tab
review the 'Past Scheduled' calendar view in Publisher for entries colored red
Streams are for searching out conversations, whereas tabs are for publishing content to your audiences. Steams display content from your social networks, and Tabs house a collection of streams. Streams provide account analytics, Tabs are where geo-searches are performed. Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.
Streams; tabs
Tabs, Streams
Engagements, Publisher
Libraries, Engagement
Arrows, Columns
a fully customizable, real-time display of social metrics data
you undertake audience testing to determine the best ad product to purchase
where you set the parameters for a Hootsuite social media campaign
a location search stream, with geocode set for your specific location
where you set up user-generated content contests
Content Library and Online Education
Search and Assignments
Approvals and Campaigns
Campaigns and Content Library
Assignments and Approvals
research it beforehand to ensure it's not already in use
confirm your hashtag budget is in line with the the cost to secure it on your target networks
verify that it's valid and already in use on all the social networks
confirm that you have the required budget to properly promote it with Google Ad Words
Photo Contest Campaign
Instagram Image Share Campaign
Mobile Photo Contest
'Instagram Contest' campaign
Hashtag User-Generated Content Contest
create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag
compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store
set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store
set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located
Assignments made from your desktop dashboard will be visible on mobile, and vice versa
Assignments is a feature exclusive to Hootsuite Mobile
Assignments made from Mobile are not visible in the desktop dashboard
Assignments functionality is available in desktop dashboard only
boards analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
boards include a qualitative analysis report indicating what you should do more of (and less of)
boards provide your colleagues with continuous access to real time data, whenever they want it
boards feature a built-in ROI calculator that grade your company’s social
activities relative to your defined social media objectives
adding an Instagram account to Hootsuite scheduling a post composing a message for your audience creating a stream sharing account permissions with your team
From within the Compose Box (manual and auto-schedule)
Using the bulk uploader
From within the calendar view in the Publisher
From the drop down menu in a search stream
send a direct message to a user
like and reply
publish an outgoing message with photos
retweet and favourite
search for hashtags or keywords
convert the document into Hootsuite"s .hoot format and upload
input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format
input your messages into a text document using an up to date version of Microsoft Word
ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)
search stream
My Content Find
suggested content
filter videos
content curation tab
filtering a social media feed by specific terms
creating a Hootsuite Analytics board around mentions
building a stream to search for your competitor's content
adding a new Hootsuite user to your Twitter account
@ symbol after the phrase
quotation marks around the phrase
ampersands before the phrase
asterisks around the phrase
Boolean operators after the phrase
Hootsuite App Store
Partner Upgrades
App Directory
Add-ons
Hootsuite Plug-ins
Hootsuite Library
Team Admin level permissions for that Board
Full editing rights to that Board
partial editing rights
'Can Edit' is not a valid setting for Boards
Admin level permissions for that Board
users to verify their account
your account to have 100k+ subscribers
none of the options in this list
a paid subscription
you to use their native platform
to provide your entire team with approved messaging to support a campaign
To send a carefully crafted message more than once
To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin
To provide a new team member with "in-dash" feedback on social messaging they have composed
Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.
Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
Approvals and Campaigns
Campaigns and Content Library
Assignments and Approvals
Search and Assignments
Content Library and Online Education
the country from which tweets were published
search terms
a user’s profile handle
radius around any location
hashtags
people you follow
Twitter lists
Twitter groups
Hootsuite groups
Twitter streams
Twitter spaces
allows you to quickly share the video on other channels through the composer
shares the video with the Hootsuite community, to help you quickly get views and boost your videos SEO
sends the video to other Hootsuite team members
places a donate CTA at the end of your video
‘YouTube Search’
‘My Videos’
‘Playlist’
‘Geo-search’
Review Later
as slideshow, which your audience can view in full-screen
an entry to the Image Gallery
a series of 4 full-size images in individual tweets
a collage format, with full-size images
Communication with your team - the Hootlet simplifies intra-organization collaboration
Finding useful apps - the Hootlet is the portal for finding all available apps and plug-ins for the Hootsuite ecosystem.
Content creation - the Hootlet helps you store and categorize your ideas for new content
Content curation - the Hootlet makes it easy to share the content you discover on the web via the social accounts connected to your Hootsuite account
auto-populate an internal CRM message
open a printer friendly version of the board
share it via email
create and copy a custom owly link which you can then share
Hootsuite Metrics
Hootsuite Campaigns
Hootsuite Ads
Hootsuite Publisher
Hootsuite Analytics
calendar reminder
push notification
text message
email
a gentle owl hoot followed by the sound of wind blowing through the trees
Publishing messages is how you'll engage your audience.
Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard.
Running reports is a vital part of demonstrating ROI.
Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.
message approvals
campaigns
streams
content libraries
Publisher calendars
an executive-level overview of common, aggregated metrics.
an individual display of a specific metric.
a pre-set campaign template, targeted at specific social media objectives.
a tool for tracking the posts and conversations happening in your area.
a pre-set displays of Line Charts, Tables, and TreeMaps.
Engagement
Approvals Queue
Content Library
Assignments
Publisher
the insights feature of Hootsuite Analytics
the social data feature in Hootsuite Insights
the boards feature within Hootsuite Analytics
the analytics module in Hootsuite Metrics
the metrics module in Hootsuite Social Data
The ability to schedule and publish messages to multiple accounts at once
Social media analytics and metrics
Geo-locating conversations and geo-targeting messages
The ability to automate all your social media activities (i.e., Autopilot functionality)
tabs and streams
the apps directory
the compose box
the content library
Engagement
Compose
Streams
Message Assignments
Content Library
Publisher
Search & Settings
Publisher
Team Metrics
Compose
Impact
Streams
Metrics data are updated in real-time
It's more efficient to gather metrics data in one place, rather than several different sources
Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower
Highly visual, customizable interface
private profiles or closed networks
your home country
specific social networks
specific physical locations or regions
pre-set topic areas
to put your analytics results in a more historical perspective
to add fullness to your metrics reports
to provide an estimate of future trends
to make it easier to generate ROI reports for key stakeholders
this is not a feature of the overview module
Hootsuite Campaigns
Hootsuite Engagement
Hootsuite Email Capture
Hootsuite Retargeting
Hootsuite Analytics
bulk composer
Hootsuite campaigns
calendar view in the Publisher
content library
auto-schedule
publish the same message across hundreds of social media networks at once
send out hundreds of personalized direct messages to your Twitter lists
upload up and schedule to 350 posts in a CSV file
generate large amounts of SEO friendly copy, based on social marketing goals
approve large numbers of posts composed by junior team members
add background music to all the YouTube videos in a playlist
Under the Require Approval heading in the Publisher
From within the Compose Box (manual and auto-schedule)
From the drop down menu in a search stream (Send to Schedule)
From within the calendar view in the Publisher
Using the bulk uploader
vanity URLs
a batch of custom redirect links
enterprise URLs
custom top-level domain suffixes
geo-targeted auto-response
private message stream
comment stream
auto-assignment
external tag
YouTube engagement
replies
published comments
search
moderate
select the social networks you’d like to monitor for activity relevant to your brand
pick the social networks for which you’d like to generate a statistics report about your publishing efforts
identify the social networks to which you’d like to publish your message
select or deselect your existing social networks you’d like to connect to with your Hootsuite account
add details about a video including a description, relevant tags, and its category
publish a video to a playlist
bypass YouTube"s size limits
view video analytics and identify top performing videos
publish videos up to 12 hours in length without a verified account
owl post deliveries
text messages
email notifications
push notifications
calendar reminders
to demonstrate the ROI of your social media efforts to more senior leadership in your company
to provide colleagues with relevant content to publish with the compose box
to guide your team’s social media tactics to do more of what’s working
to supply colleagues with data required for bulk uploader entries
to provide more accurate geo-location search results in your streams
Geo-targeted messages
Hootsuite Drafts
Hootsuite Profile Picker
Auto-schedule
to create a focused feed of similar users such as industry influencers, advocates, or competitors
to send targeted direct messages in bulk
to boost the SEO of your posts
to group together your published tweets by topic for easier reference
to block them from commenting or re-sharing your posts
to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
to view analytics on your YouTube channel and videos
to automatically flag comments that contain keywords that you"ve pre-defined in your YouTube settings
to vet incoming comments on your channel or specific videos by approving or deleting them
to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience
a web address within a set of sub-domain names associated with certain industry segments
one that contains a custom domain suffix, such as .io .ly .ing .love
a customizable, branded URL that also lets you track click-through statistics
a set of re-direct links provided to your organization"s administrator by Hootsuite
"Super-Admin"
"Custom"
‘Can Edit’
"Default"
"Unlimited Permissions"
the overview feature in Hootsuite Metrics
the 'Owl View' in Hootsuite Insights
the boards feature in Hootsuite Metrics
the boards feature in Hootsuite Social ROI
the overview feature in Hootsuite Analytics
2 hours
10 minutes
1 hour
30 minutes
Social Sweepstakes; Entry Forms
Sign Ups; Like Gates/Age Gates
the Social Promotions Builder; the Social Media Campaigns Builder
Social Sweepstakes; Sign Ups
Offers; Forms
Hootsuite Metrics
Hootsuite Solutions
Hootsuite Social ROI
Hootsuite ROI Calculator
Hootsuite Analytics
the ability to monitor conversations and engage with your audience across multiple social networks
the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)
the ability to schedule and publish messages to multiple accounts at once
geo-locating conversations and geo-targeting messages
owly traffic
share of voice
posts
engagement
followers
monitoring whether a customer service query has been addressed
seeing all your scheduled posts in a single list
approving messages composed by team members
identifying gaps in your publishing schedule
save a composed message as a draft
search for hashtags or keywords
send a direct message to a user
retweet and favourite
like and reply
Partner Library
Explore tab
App Directory
Hootsuite Impact tab
Hootsuite App Store
Analytics
Internal tags
Plug-ins
Search streams
Comment trackers
tweet multiple images in a gallery format
save a tweet as a draft for future re-use
create Twitter lists with high profile attendees
geo-search for mentions of your event hashtag
monitor analytics data for sentiment around your event
giving a top performing organic social post a paid boost
assigning an incoming social message to a team member for a response
creating a new stream for engaging with your audience
publishing a social media message to several social media accounts
adding a social network to your Hootsuite dashboard
running an analytics report to demonstrate ROI
the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them
insights into publishing analytics, such as click throughs, impressions, and CPCs
metrics data around social messaging activities
the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr
Hootsuite adds extra video editing and customization options.
Unlike YouTube, Hootsuite doesn"t restrict video size limits.
You can manage multiple YouTube accounts from one place.
You can view analytics through the YouTube Analytics app for Hootsuite.
You can schedule when your videos will publish.
first response time
recent posts and overall post volume
handling time
clicks by country
# of LinkedIn status updates
total clicks
reaction topics
turning on the Approvals Queue, which would require Admin approval of each RSS Feed post
specifying under Preferences ---->RSS Feed the audience types who should
receive the RSS feed updates (e.g., by age, gender, occupation, etc)
setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour
specifying under Preferences ---->RSS Feed the topics/formats you'd like excluded
send now only
VIDEO
