What’s the difference between a form and a pop-up form? Experience — forms are inbound. Pop-up forms are outbound. Location — forms only exist on landing pages. Pop-up forms only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Pop-up forms are only […]
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True or false? Pop-up forms are outbound. True False
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Pop-up forms are best suited to which stage of the buyer’s journey? Awareness Consideration Decision All stages of the buyer’s journey
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How can a pop-up form supplement a visitor’s experience? By interrupting a visitor browsing irrelevant content By providing additional content or value By redirecting users to an interesting offer or asset By collecting information that can help you immediately personalize a visitor’s experience
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What is a pop-up form? A dynamic form that acts as CTA, landing page, and thank you page, all-in-one A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer An ungated piece of content
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Fill in the blank: a conversion path is the method by which you encourage someone to __________. move down your funnel visit your site from social media spend 30 minutes or more on your website read your well-crafted automated email
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What are three key elements that any lead nurturing strategy will need? Contact management, segmentation, and the buyer’s journey Buyer personas, the buyer’s journey, and lead nurturing software Lead nurturing software, contact management, and segmentation Segmentation, buyer personas, and the buyer’s journey
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What area(s) can you experiment with when you’re optimizing a conversion opportunity? The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.) Any copy on or surrounding the conversion opportunity Supporting images, links, headlines, testimonials, social proof All of the above
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What does a content compass helps organize monthly initiatives by? SMART goals Sales campaigns Inbound marketing campaigns All of the above
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What is an example of a great value offer? Educational videos Free tools Blog posts Whitepapers All of the above
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What is lead nurturing’s three-pronged approach for delivering helpful content? Timely, efficient, and targeted Timely, contextual, and process-based Effective, efficient, and targeted Targeted, persona-driven, and contextual
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Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site. Hotjar Google analytics Quora Buzzsumo
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What are the three stages of the buyer’s journey? Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and conversion Awareness, decision, and delight
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What does the acronym SMART stand for in SMART goals? Specific, Marketable, Attractive, Responsible, Testable Specific, Marketable, Attainable, Relevant, Testable Specific, Measurable, Attainable, Relevant, Timely Specific, Measurable, Attractive, Relevant, Timely
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Conversion optimization is __________. investment that produces reliable month-over-month growth focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action […]
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You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take? You could invest more resources in the short term, exponentially driving up the amount of […]
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Your boss wants a report on the success of your blog. What information should you NOT analyze? Number of views for each post Popular articles by topic, author, or promotion channel Number of clicks on the offer within the post Number of keywords per blog post
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When creating a blog title, why do the number of characters in the title matter? It doesn’t matter as long as the title is descriptive. Search engines show a limited amount of characters and a cut off title could affect click-through rates. If the blog post will be shared on Twitter, a tweet can only […]
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True or false? Marketing only occurs during the Attract stage of the inbound methodology. True False
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When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)? Awareness Consideration Decision All of the above
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What three criteria should you use when deciding to automate a conversation on your website? That it is significant, cheap, and easy. That it is purposeful, replicable, and impactful. That it is repeatable, predictable, and impactful. That it is relationship-focused, replicable, and easy.
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Which of the following questions can help you determine which channel is right for you? Are my visitors engaging with this channel? Does this channel solve for my visitors’ needs? Is this channel right for my team? All of the above
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Fill In The Blank: Contact Management Is A __________. strategy that focuses on using a software program to easily store and source a contact’s information tool for managing your contacts tool-agnostic strategy for managing your contacts process for how you track the email deliverability rate of your contacts
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Why Are Conversations Important In An Inbound Strategy? You need to have conversations with your team once you know what inbound is all about. Conversations are only for outbound marketers. Content and promotion are for inbound marketers. Conversations can deliver your content in a consistent and relationship-focused way. Conversations might be considered trendy […]
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The Oppty sales intelligence tool by SEMrush offers a list of local prospects qualified based on growing marketing spend, so you can reach out to them with a tailored proposal. True False
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You can outsource content writing to SEMrush and order a new article right from the interface. Yes No
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If you have a client with a domain that covers multiple languages (or countries), is it possible to set up a single SEMrush project for them? Yes No
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Which of the following can you do with My Reports PDF report builder? Pick 5 answers. Drag and drop widgets Star your favorite widgets to access them more quickly in the future Schedule a report to be sent to your or your client’s email Include your comments or recommendations next to the data Get […]
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You can easily migrate from your existing calendar software and transfer your scheduled activities to the SEMrush Marketing Calendar through importing a .ics file. True False
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What can you NOT do with the Project list? Customize the dash to show only the metrics you’re focusing on — through the Manage Columns button Quickly get an overview of all key metrics for all your projects, and how they’ve changed compared to the previous period Share multiple projects at once (e.g. […]
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Which tools would you use to help out a local client? Pick 6 options. Position Tracking — to track their rankings down to neighborhood level and discover local competitors CPC Map — to obtain city-level average CPC rates in their industry Listing Management — to make sure their local listings are consistent and up to […]
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The ‘Quick modify’ button in my reports allows you to make bulk changes to the widgets in your report (e.g. change the time range or a domain). True False
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The Oppty sales intelligence tool by SEMrush offers a list of local prospects qualified based on the negative search visibility trend, so you can reach out to them with a tailored proposal. True False
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Which of the following statements about sharing a project are true? Pick 3 options. Sharing with edit access is available to all paid users with any level of subscription. Read-only access can only be granted by Business and Enterprise-level accounts. A user with a free subscription can be granted with ‘edit’ access to a project. A client […]
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Does SEMrush offer data on the online presence of any website — its number of visits, traffic sources, user behavior, most visited pages, etc? Yes No
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Which SEMrush tool helps identify the audience sizes of two websites and how similar they are? Domain Overview Keyword Gap Brand Monitoring Traffic Analytics
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SEMrush offers multiple connection points to provide even more insights through integration with other data sources. Is Adobe Analytics one of them? SEMrush doesn’t have integration with Adobe Analytics. Adobe Analytics integration is included as part of any paid plan. Adobe Analytics integration is available as an add-on to any subscription. Adobe Analytics integration is available […]
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Let’s say that you want to put paid advertising dollars behind any post you’ve published that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this? “Build Your Own” audience Post Performance Organic Performance Promotion Audience Discovery Automation Triggers
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Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for: targeting paid advertisements to the user more accurately. feeding data into Hootsuite chatbot for more human-like responses. gathering marketing analytics on the user’s behaviour. understanding […]
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With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two) Enhanced Cost Per Click Automated Boosting Recommended Promotions Organic Performance Promotion Single Post (Manual) Boosting
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The Hootsuite Inbox (pictured below) is meant for: displaying posts assigned to you, so you can action or re-assign them. displaying unassigned comments, so you can assign them to the appropriate person or team. getting a quick overview of the private messages your team has had with a user. all the options in […]
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Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter and Facebook? Composer Assignments Contests Streams Impact
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Let’s say you’re publishing a message with the Hootsuite Composer. The message contains a link to a landing page, and you want to add a UTM parameter to that link to track click-throughs. What feature in the Composer would you use to do this? Ow.ly shortener Message tags Link Settings Post tracking Geo-targeting
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If you want to use Hootsuite to publish an image or video to your Instagram Business account, we recommend using the _____________ workflow, which offers a more streamlined publishing experience. Mobile Notification Direct Publishing
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In Hootsuite’s Promote feature, what are automation triggers use for? Stopping an advertising campaign that is performing poorly. Analyzing the performance of past posts, in order to recommend posts that should have advertising dollars put behind them. Notifying you when your automated posts have exceeded your campaign budget. Putting advertising dollars behind previously published […]
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Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts? It allows you to focus on a specific element of an image to draw the viewer’s attention. It allows you to quickly remove red eye and blemishes. It reduces the image size to allow it to load […]
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