Certification Exam Answers: August 2019

Bing Ads Accredited Professional Exam Answers, if you pass Bing Ads certification test not the first time (renewing your certificate), you get 100 questions.

https://www.certificationanswers.com/en/category/bing-ads/

A score of 80 percent is required to achieve Accredited Professional status.

Last update : August 2019

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You Can Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?

True
False

Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?

True
False

An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?

True
False

Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?

True
False

How might using Multi-User Access for sign up be useful for your agency or business?

To grant partner access to files
To onboard new clients who are not in Microsoft Advertising
To perform an exit interview with a former client
To intake and host necessary data
All of the above
None of the above

Keyword Planner is a keyword research tool that provides which kinds of insight?

Search capabilities by landing page URL
Compare your ad impression share to your competitors
Customize your individual ad group and keyword
Look at keyword search volume for a specified time
All of the above

Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?

True
False

With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?

True
False

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Targeting
Pay-per-click
Optimization
Incremental keyword bidding

Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?

True
False

If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?

True
False

Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.

Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above

What is the key tactic in optimizing your PPC ads?

Keyword optimization
Ad optimization
Targeting optimization
None of the above
All of the above

What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?

Intellectual property & counterfeit, pharmacy and health care & adult content
Gambling and contests, online fraud & financial products
Weapons and weapon-related products, political ads & under 18 users
None of the above
All of the above

You can now receive billing alerts and monthly invoices via email. True or false?

True
False

Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?

True
False

You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?

True
False

The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.

Image-based ads
Shopping cart ads
Feed-based ads
Facebook ads
All of the above

What are two best practices for monitoring performance in Syndication networks? (Select 2)

Study your ads’ performance
Adjust as needed
Check your budget once a month
Don’t pay attention to fraudulent clicks

Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.

Age/gender
In-Market audiences provided by Microsoft Advertising
All time zones
All countries

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)

Regularly upload product, price and promotion updates in your product feed
Use generic labels
Use high quality images
Use negative keywords

What bid strategies are currently available for bid optimization? Choose all that apply.

Manual
Enhanced CPC
Target CPA
Maximize Clicks and Conversions
All of the above

What are the campaign and image limits with Google Import for Audience Campaigns?

10,000 campaigns and 2,000 images per import operation
20,000 campaigns and 3,000 images per import operation
5,000 campaigns and 1,000 images per import campaign
30,000 campaigns and 4,000 images per campaign
None of the above

Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?

True
False

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

Broad match
Audience targeting
Param 3
Negative keyword

What are two ways to import a file? (Select 2)

Excel
CSV file
Google Ads
Default settings

Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.

Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above

In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)

User must be on Bing
User must be on Facebook
User must have a LinkedIn ID
User must work for a large corporation
User must work in advertising

Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?

True
False

Which Microsoft Advertising functionality policies must advertisers adhere to?

Video
Images
Audio
None of the above
All of the above

Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?

True
False

You can adjust your bidding so ad spend will go toward the best performing devices. True or false?

True
False

A best practice for updating UET tags on your website is:

Apply sitewide tagging of your UET tag (including all ad landing pages)
Use only the JavaScript version of your UET tag
Don’t place your UET tag within an iFrame
Incorporate all relevant event parameters into your UET tag
All of the above

A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?

True
False

When using Microsoft Advertising Intelligence, you should include what metrics in running a report?

Quality Score
LP User Experience
Quality Impact (for keywords with QS of 5 or less)
None of the above
All of the above

Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?

Status
Impressions
Click-through rate
Delivery

The Competition tab in Reporting gives you what two functionalities? (Select 2)

Product title naming
Auction Insights
Recommendations
Bidding
Google Import

What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

Website exclusions
Keyword match types
Targeting
Incremental bidding

With search advertising, what happens when a customer clicks your ad? (Select 2)

You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
The user lands on your competitor’s website

A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.

Target audiences using remarketing in paid
search Exclude audiences based on website behavior
Increase ad spend
Validate a tag

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)

Determine if your ad and keyword are receiving impressions
How many impressions were lost because of the conflict
Which keywords and negative keywords are conflicting
Whether the conflict is at the campaign or ad group level

Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?

True
False

What Is The Main Benefit Of Syndication?

You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Microsoft Advertising has controls in place to help keep the quality you expect.
CPCs on the Microsoft Advertising syndication partner network are generally lower.
All of the above

With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.

Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)

Google Ads specialists
New account managers
Advertisers who have a large catalog of webpages
Advertisers who are not familiar with search advertising

Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?

Ad paused
Pending editorial review
Disapproved
Eligible

The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?

True
False

Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.

Location
Time
Date
Device type
All of the above

Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate
Ad relevance
Landing page experience
All of the above

Where can you select different options depending on whether you have one or multiple accounts?

Accounts tab
Payment Methods tab
Campaign tab
Opportunities tab
None of the above

With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?

True
False

The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?

True
False

Where might your Microsoft Audience Ads be displayed?

Google.com
Web destinations like MSN, Microsoft Edge, and Microsoft Outlook
Bing.com
Anywhere online
None of the above

If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?

It tells you why your ad has been disapproved
It tells you whether your campaign is active
It shows the total number of clicks your ad has received
It tells you if your ad is being displayed, even if you can’t find it

Which of the following can you customize in Microsoft Advertising Editor?

Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above

With LinkedIn Profile Targeting, you can target customers based on what criteria?

Company
Job
Industry
All of the above

The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?

True
False

Recent updates to the Microsoft Advertising Editor are the following:

Label support & in-market audience support
Audience exclusions & structured snippet extensions
Account level extension associations & dynamic search ad support
None of the above
All of the above

What are the three categories of attributes for ad customizer feeds?

Custom, targeting, standard
Location, device, search query
Gender, geographical location, purchasing pattern
Tracking, bids, UET tag

Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

True
False

In Microsoft Advertising, which customer actions are considered conversions? (Select 3)

Completing a transaction
Performing a search query on Bing
Purchasing a product or service
Filling out a registration form
Viewing an ad

What key strategies might an advertiser use Microsoft Advertising Intelligence for?

Keyword expansion
Webpage analysis
Cross-border expansion
None of the above
All of the above

If you set a daily accelerated budget too low for the traffic generated by your keywords what might happen?

Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
Microsoft Advertising might not allow you to change your daily budget and keyword bids
You might deplete your campaign’s daily budget before the end of the day
Your ads will continue to show regardless of the daily budget cap.

What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?

You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Microsoft Advertising custom audience feature.
You must adjust the Default bid adjustment.
None of the above

LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?

True
False

With Microsoft Advertising, you can export which kinds of campaigns?

Entire account
Individual campaigns
Specific ad groups
All of the above

What are two ways you can advantage of audience targeting? (Select 2)

Set up your In-Market audiences
Associate your Custom audiences
Manage your Shopping campaigns
Create a UET tag

Price Extensions are a pay-per-click extension that display your products or services. True or false?

True
False

What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.

Configure devices
Check out the dimensions tab
Run performance reports
Separate audience campaigns
None of the above

Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.

Ad titles
Company name
Ad texts
Targeting
Final URL
URL paths

Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?

True
False

What is an example of a remarketing exclusion along with remarketing targeting?

Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
None of the above
All of the above

The only way to use Hotel Ads is to sign up with your account manager. True or false?

True
False

In-market audiences can be imported from Google Ads campaigns. True or False?

True
False

You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.

Microsoft Shopping Campaigns
The Microsoft Graph
Google Merchant Center
Microsoft Merchant Center
All of the above

With Call Extensions you can do the following: (Select 2)

Display a phone number in your search ads on any PC, tablet or smartphone
Get calls from customers who click the number in your ad or dial it
Have an answering service call back customers
Get international calls anytime of day

You can also use MAI to conduct international research by populating which boxes? Choose all that apply.

Country/region
Language
Demographic
Gender
None of the above

With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)

In the Microsoft Hotel Center UI
With Google Import
In the Hotels API
Using CSV upload
In the Microsoft Graph

What is the best question to ask yourself when considering how to create a positive landing page experience?

Is it relevant?
Is it transparent?
Is there ease of navigation?
Can users find what they are searching for?
All of the above

How many levels of organization are contained within the Hotel Ads structure?

Why is it important to choose the right keywords? (Select 2)

Prevents your campaign from being paused
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.

From where can you export data in Microsoft Advertising Editor?

Entire accounts
Individual campaigns
Specific ad groups
All of the above

---

How many tags must you place on your site to track multiple campaigns?

One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website

Which of the following might generate invalid clicks? (Select 2)

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

True
False

Automated rules can only be applied at the campaign level. True or false?

True
False

How many managing customers can you grant access for on your account? (And likewise remove?)

Some questions:

If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?
Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?
With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?
Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
Keyword Planner is a keyword research tool that provides which kinds of insight?
Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?
Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?
How might using Multi-User Access for sign up be useful for your agency or business?
Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?
You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?
What are two best practices for monitoring performance in Syndication networks? (Select 2)
Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.
You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?
You want to track your search advertising budget and spend. Which report group should you select?
What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
You can now receive billing alerts and monthly invoices via email. True or false?
What is the key tactic in optimizing your PPC ads?
Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
A custom audience is a type of remarketing list. What is NOT required to set this up?
Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?
Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
What is the main advantage of using dynamic text in your ads?
What are the campaign and image limits with Google Import for Audience Campaigns?
What bid strategies are currently available for bid optimization? Choose all that apply.
Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
Looking at traffic history is one way to improve your bidding strategy. True or false?
To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)
You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
What do you call words or phrases that trigger ads when they match a customer’s search query?
Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?
Which Microsoft Advertising functionality policies must advertisers adhere to?
How do bid adjustments (modifiers) affect the display of your ad?
In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)
Page feeds can't support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?
Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?
The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)
Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.
With search advertising, what happens when a customer clicks your ad? (Select 2)
What Microsoft Advertising feature allows you to specify how closely a customer's search query must match your keyword before your ad is displayed?
The Competition tab in Reporting gives you what two functionalities? (Select 2)
Which column in the Microsoft Advertising data summary table tells you the preand post-auction delivery status of your campaign?
When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
What are two ways to import a file? (Select 2)
A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?
A best practice for updating UET tags on your website is:
Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
How many tags must you place on your site to track multiple campaigns?
The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?
You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)
Which of the following might generate invalid clicks? (Select 2)
With pay-per-click search advertising, when are you charged?
What is the main benefit of Syndication?
The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
How many managing customers can you grant access for on your account? (And likewise remove?)
Where might your Microsoft Audience Ads be displayed?
What is a keyword bid?
Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.
Where can you select different options depending on whether you have one or multiple accounts?
With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
What are the benefits of having an upgraded URL?
Automated rules can only be applied at the campaign level. True or false?
Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?
In Microsoft Advertising, which customer actions are considered conversions? (Select 3)
What are the three categories of attributes for ad customizer feeds?
It is possible to bulk edit and manage multiple accounts using a Mac. True or False?
You can create a new campaign by copying an existing campaign from one account to another. True or false?
Recent updates to the Microsoft Advertising Editor are the following:
The keyword research feature can help you:
With LinkedIn Profile Targeting, you can target customers based on what criteria?
The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?
LinkedIn Profile Targeting when used with 'Bid only' target setting will narrow your ad's audience. True or False?
What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
If you set a daily accelerated budget too low for the traffic generated by your keywords what might happen?
Each campaign you create will have its own ___________.
With Microsoft Advertising, you can export which kinds of campaigns?
Price Extensions are a pay-per-click extension that display your products or services. True or false?
What are two ways you can advantage of audience targeting? (Select 2)
If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
Which of the following can you customize in Microsoft Advertising Editor?
Which feature should you use to create a custom filter that shows items with different attributes?
What key strategies might an advertiser use Microsoft Advertising Intelligence for?
In-market audiences can be imported from Google Ads campaigns. True or False?
You can save time and effort with the Google Merchant Center (GMC) Import if you have _______ up and running.
The only way to use Hotel Ads is to sign up with your account manager. True or false?
What is an example of a remarketing exclusion along with remarketing targeting?
Best practices for using automated rules include the following: (Select 3)
Which of the following ideas should you consider implementing when writing your ad?
When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
Which of these Scripts options are available to you in Microsoft Advertising?
From where can you export data in Microsoft Advertising Editor?
Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?
Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
Universal Event Tracking (UET) is a mechanism for advertisers to do what?
Why is it important to choose the right keywords? (Select 2)
How many levels of organization are contained within the Hotel Ads structure?
What is the best question to ask yourself when considering how to create a positive landing page experience?
With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
With Call Extensions you can do the following: (Select 2)

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Microsoft Advertising Accredited Professional Exam Answers 🥇 Bing Ads ✅ Update August 2019

Bing Ads Accredited Professional Exam Answers 🥇 Microsoft Advertising ✅ Update August 2019

BING ADS ACCREDITED PROFESSIONAL EXAM ANSWERS - UPDATE AUGUST 2019