What’s the difference between a form and a pop-up form? Experience — forms are inbound. Pop-up forms are outbound. Location — forms only exist on landing pages. Pop-up forms only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Pop-up forms are only […]
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True or false? Pop-up forms are outbound. True False
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Pop-up forms are best suited to which stage of the buyer’s journey? Awareness Consideration Decision All stages of the buyer’s journey
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How can a pop-up form supplement a visitor’s experience? By interrupting a visitor browsing irrelevant content By providing additional content or value By redirecting users to an interesting offer or asset By collecting information that can help you immediately personalize a visitor’s experience
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What is a pop-up form? A dynamic form that acts as CTA, landing page, and thank you page, all-in-one A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer An ungated piece of content
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Fill in the blank: a conversion path is the method by which you encourage someone to __________. move down your funnel visit your site from social media spend 30 minutes or more on your website read your well-crafted automated email
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What are three key elements that any lead nurturing strategy will need? Contact management, segmentation, and the buyer’s journey Buyer personas, the buyer’s journey, and lead nurturing software Lead nurturing software, contact management, and segmentation Segmentation, buyer personas, and the buyer’s journey
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What area(s) can you experiment with when you’re optimizing a conversion opportunity? The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.) Any copy on or surrounding the conversion opportunity Supporting images, links, headlines, testimonials, social proof All of the above
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What does a content compass helps organize monthly initiatives by? SMART goals Sales campaigns Inbound marketing campaigns All of the above
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What is an example of a great value offer? Educational videos Free tools Blog posts Whitepapers All of the above
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What is lead nurturing’s three-pronged approach for delivering helpful content? Timely, efficient, and targeted Timely, contextual, and process-based Effective, efficient, and targeted Targeted, persona-driven, and contextual
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Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site. Hotjar Google analytics Quora Buzzsumo
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What are the three stages of the buyer’s journey? Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and conversion Awareness, decision, and delight
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What does the acronym SMART stand for in SMART goals? Specific, Marketable, Attractive, Responsible, Testable Specific, Marketable, Attainable, Relevant, Testable Specific, Measurable, Attainable, Relevant, Timely Specific, Measurable, Attractive, Relevant, Timely
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Conversion optimization is __________. investment that produces reliable month-over-month growth focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action […]
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You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take? You could invest more resources in the short term, exponentially driving up the amount of […]
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Your boss wants a report on the success of your blog. What information should you NOT analyze? Number of views for each post Popular articles by topic, author, or promotion channel Number of clicks on the offer within the post Number of keywords per blog post
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When creating a blog title, why do the number of characters in the title matter? It doesn’t matter as long as the title is descriptive. Search engines show a limited amount of characters and a cut off title could affect click-through rates. If the blog post will be shared on Twitter, a tweet can only […]
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True or false? Marketing only occurs during the Attract stage of the inbound methodology. True False
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When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)? Awareness Consideration Decision All of the above
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What three criteria should you use when deciding to automate a conversation on your website? That it is significant, cheap, and easy. That it is purposeful, replicable, and impactful. That it is repeatable, predictable, and impactful. That it is relationship-focused, replicable, and easy.
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Which of the following questions can help you determine which channel is right for you? Are my visitors engaging with this channel? Does this channel solve for my visitors’ needs? Is this channel right for my team? All of the above
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Fill In The Blank: Contact Management Is A __________. strategy that focuses on using a software program to easily store and source a contact’s information tool for managing your contacts tool-agnostic strategy for managing your contacts process for how you track the email deliverability rate of your contacts
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Why Are Conversations Important In An Inbound Strategy? You need to have conversations with your team once you know what inbound is all about. Conversations are only for outbound marketers. Content and promotion are for inbound marketers. Conversations can deliver your content in a consistent and relationship-focused way. Conversations might be considered trendy […]
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The Oppty sales intelligence tool by SEMrush offers a list of local prospects qualified based on growing marketing spend, so you can reach out to them with a tailored proposal. True False
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You can outsource content writing to SEMrush and order a new article right from the interface. Yes No
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If you have a client with a domain that covers multiple languages (or countries), is it possible to set up a single SEMrush project for them? Yes No
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Which of the following can you do with My Reports PDF report builder? Pick 5 answers. Drag and drop widgets Star your favorite widgets to access them more quickly in the future Schedule a report to be sent to your or your client’s email Include your comments or recommendations next to the data Get […]
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You can easily migrate from your existing calendar software and transfer your scheduled activities to the SEMrush Marketing Calendar through importing a .ics file. True False
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What can you NOT do with the Project list? Customize the dash to show only the metrics you’re focusing on — through the Manage Columns button Quickly get an overview of all key metrics for all your projects, and how they’ve changed compared to the previous period Share multiple projects at once (e.g. […]
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Which tools would you use to help out a local client? Pick 6 options. Position Tracking — to track their rankings down to neighborhood level and discover local competitors CPC Map — to obtain city-level average CPC rates in their industry Listing Management — to make sure their local listings are consistent and up to […]
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The ‘Quick modify’ button in my reports allows you to make bulk changes to the widgets in your report (e.g. change the time range or a domain). True False
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The Oppty sales intelligence tool by SEMrush offers a list of local prospects qualified based on the negative search visibility trend, so you can reach out to them with a tailored proposal. True False
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Which of the following statements about sharing a project are true? Pick 3 options. Sharing with edit access is available to all paid users with any level of subscription. Read-only access can only be granted by Business and Enterprise-level accounts. A user with a free subscription can be granted with ‘edit’ access to a project. A client […]
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Does SEMrush offer data on the online presence of any website — its number of visits, traffic sources, user behavior, most visited pages, etc? Yes No
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Which SEMrush tool helps identify the audience sizes of two websites and how similar they are? Domain Overview Keyword Gap Brand Monitoring Traffic Analytics
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SEMrush offers multiple connection points to provide even more insights through integration with other data sources. Is Adobe Analytics one of them? SEMrush doesn’t have integration with Adobe Analytics. Adobe Analytics integration is included as part of any paid plan. Adobe Analytics integration is available as an add-on to any subscription. Adobe Analytics integration is available […]
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Let’s say that you want to put paid advertising dollars behind any post you’ve published that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this? “Build Your Own” audience Post Performance Organic Performance Promotion Audience Discovery Automation Triggers
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Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for: targeting paid advertisements to the user more accurately. feeding data into Hootsuite chatbot for more human-like responses. gathering marketing analytics on the user’s behaviour. understanding […]
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With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two) Enhanced Cost Per Click Automated Boosting Recommended Promotions Organic Performance Promotion Single Post (Manual) Boosting
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The Hootsuite Inbox (pictured below) is meant for: displaying posts assigned to you, so you can action or re-assign them. displaying unassigned comments, so you can assign them to the appropriate person or team. getting a quick overview of the private messages your team has had with a user. all the options in […]
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Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter and Facebook? Composer Assignments Contests Streams Impact
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Let’s say you’re publishing a message with the Hootsuite Composer. The message contains a link to a landing page, and you want to add a UTM parameter to that link to track click-throughs. What feature in the Composer would you use to do this? Ow.ly shortener Message tags Link Settings Post tracking Geo-targeting
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If you want to use Hootsuite to publish an image or video to your Instagram Business account, we recommend using the _____________ workflow, which offers a more streamlined publishing experience. Mobile Notification Direct Publishing
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In Hootsuite’s Promote feature, what are automation triggers use for? Stopping an advertising campaign that is performing poorly. Analyzing the performance of past posts, in order to recommend posts that should have advertising dollars put behind them. Notifying you when your automated posts have exceeded your campaign budget. Putting advertising dollars behind previously published […]
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Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts? It allows you to focus on a specific element of an image to draw the viewer’s attention. It allows you to quickly remove red eye and blemishes. It reduces the image size to allow it to load […]
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Which two Google audience solutions use first-party data? (Choose two.) Remarketing Similar Audience Detailed Demographics Custom Affinity Explanation: Remarketing and Custom Affinity are the two Google audience solutions that use First party data.
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Optimization Score is made up of over 50 recommendations to optimize Search campaigns. True False
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What two main ad formats can be used in a Google Display ads campaign? Search Ads Uploaded Ads Social Ads Responsive Display Ads
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SEMrush offers its original Google Data Studio connectors, so you can pull data from Position Tracking and Domain Analytics into your GDS account. True False
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Custom triggers allow you to set up notifications, so you can receive an alert in case there are any notable changes in your Position Tracking campaign. E.g. if any keyword enters or leaves the top 3/5/10 positions etc. True False
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SEMrush offers a free Position Tracking app that allows you to measure the success of your SEO on the go, including ranking fluctuations, visibility and traffic trends, and more. True False
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You can tag your projects to easily sort through them. E.g. to see which ones are on hold, which are assigned to a specific team member, etc. True False
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True or false? SEO Writing Assistant has an add-on for Google Docs and WordPress plug-in based on the SEO Content Template. True False
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Fill in the blanks. The ________________ donut chart shows the distribution across your website’s pages by the number of clicks away from the homepage. It is recommended to make sure there are no pages with a depth of more than ___ clicks. Site Indexability, 4 Pages Crawl Depth, 4 Pages Crawl depth, […]
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What is the recommended number of on-page links in order not to be regarded as spam or of low quality? Below 3000 Between 3000 and 5000 There are no recommendations on it
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From where can you import pages and keyword data to On Page SEO checker? Choose 3 answers. Position Tracking Organic Traffic insights Google Search Console Organic Research
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True or false? To get ideas in On Page SEO checker for how to improve the user experience you have to connect Google Analytics to your project. True False
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Which tool helps to define the domains that are worth trying to acquire backlinks from? SEO Content Template SEO Writing Assistant Content Audit
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Which two Twitter video ad formats allow your message to be one of the first things a person sees when they log on? (Select all that apply.) First View Promoted Video Carousel Video Website Cards Promoted Trend
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What types of events are brands choosing to highlight when going live on Twitter? (Select all that apply.) Earnings calls Product launches Fashion shows Shareholder proxy votes
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What are the locations where you might see a Promoted Video served? Within the timeline, on someone’s profile, and at the top of relevant search results pages Only within the timeline On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section The Trends section, the login […]
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What is one of the reasons brands are choosing to go live on Twitter? To remarket to their existing customer base To drive increased conversation with their audience To increase their app installs To optimize the existing assets
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Twitter In-Stream Video Ads: (Select two.) Feature professionally produced videos (no user-generated content) Require Tweet copy Are billed only when someone follows your account Offer pre-roll video across 200+ of the top premium publishers within one campaign
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What are the three purchasing options for an In-Stream Video Ad? Nielsen Demo Guaranteed (US only) Fixed Pricing Twitter “Best Price” matching algorithm Through the Auction — Biddable
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Which Live Brand Studio product offers live, real-time analytics in Media Studio? Broadcast Both Broadcast and Event Page Neither Broadcast nor Event Page Event Page
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When will people on Twitter typically see a First View campaign in their timeline? The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign One specific time at the day of the campaign, as chosen by the advertiser Specific times […]
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Match the best practices for good creative to the statements. Make an impact early Put your brand front and center Keep it short and simple Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1) The sweet spot for a video ad […]
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What is a Video Website Card? A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions […]
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Match the following combined takeover products to their potential impacts. Promoted Trend + Spotlight Takeover Ads + Twitter Emoji First View + Promoted Trend Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3) Potentially double ad breakthrough during an upcoming event or launch. (1) Add impact and make […]
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True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section. True False
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What is a Conversational Video Ad? A type of Promoted Video that links directly to a website An In-Stream Video Ad that gathers feedback using an opinion card A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message A Conversational Video Ad […]
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Advertisers should consider First View when they want to: (Select all that apply.) Maximize watch time with a format typically watched longer than other Twitter timeline formats Drive wesbite traffic and lower-funnel objectives Be the first thing people see when they open Twitter, when memory response is highest Drive a higher […]
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In-Stream Video Ads help advertisers to: (Select two.) Build brand relevance by running targeted pre-roll video ads before video content they’re already watching. Showcase longer video > 30 seconds, or share feature-length content with brand followers Generate brand lift with video content Align brand messages with a single publisher
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In-Stream Video Ads help advertisers to: (Select two.) Build brand relevance by running targeted pre-roll video ads before video content they’re already watching. Showcase longer video > 30 seconds, or share feature-length content with brand followers Generate brand lift with video content Align brand messages with a single publisher
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Which of the following safeguards does Twitter employ to protect brand safety? Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners. Twitter uses Twitter Polls to collect user feedback on video inventory. Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls […]
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Which statement about First View and Promoted Trend is true? First View and Promoted Trend may not be purchased together. It is not recommended to use First View and Promoted Trend together. Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not […]
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What are the three key factors to maximizing the effectiveness of your video ads on Twitter? Branding, video length, strong visuals Use of captions, audio volume, color accuracy Use of influencers, spelling and grammar, video quality Use of large logos, including animals, exporting at a high frame rate
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You may need Twitter’s #Optimization team when _____. (Select three.) You’re concerned about the cost of producing mobile-first video content You need a custom animation for an upcoming video campaign You want to optimize assets you already have Your content is underperforming
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For video Tweet content, match the questions to the ad component: What do you want consumers to think? How do you want them to feel? What do you want them to do? Link or Hashtag (3) Video (2) Active Statement (1)
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Why should you work with an influencer? Influencers only get paid when you sell a product on Twitter. Influencers cost less than hiring a professional actor. An influencer’s authentic voice may help make your brand more relevant. Influencers can often create content faster than brands can.
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What is the best tool for driving sales that is directly within your control? Good creative Ads longer than 6 seconds Twitter copy Brand recognition
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Match the sponsorship purchase methods to the descriptions. Fixed Rate Demo Guarantee Biddable Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3) Advertisers pay a predetermined fixed rate […]
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True or False: You create a First View campaign by starting with the campaign objective. False True
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Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now? Pre-roll before live video Promoted Trend Pre-roll ads on highlight clips Sponsored Moments
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Clear logo placement can positively impact: The mood of your audience Sales of your products Unaided brand recall The amount of Direct Messages you receive after a campaign
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Match the following sponsorship types to the definitions. Pre-roll ads before live video Pre-roll ads on highlight clips Brand integrations Sponsored Moments Video ads that run in front of near-live feeds. (2) Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored […]
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In-Stream Video Ads are: Curated, relevant, engaging, and brand-safe Only shown to people over the age of 18 Always longer than 30 seconds and unskippable The best way to take over the Explore tab on Twitter for a day
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Creative matters because _____. People don’t read the copy on Twitter 47% of sales are attributed directly to creative Ads with better creative are often Retweeted by celebrities You aren’t directly in control of it
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Each Promoted Trend is made up of which three components? (Select three.) Trend #Hashtag Companion Tweets Trend Description Animated Trend GIF
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When creating content for First View, you should: (Select all that apply.) Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly. Use extremely loud music: Loud noises attract attention and can help give your ad more views. Keep copy succinct: […]
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Twitter Polls are best used when brands want to ______. (Select two.) Align with influencers who have controversial opinions Drive conversions on their website Build loyalty by listening to their audience’s opinion Involve their followers in brand or content decisions
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When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do? Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads Add redaction to your Tweet copy automatically Customize what your audience sees based on their age […]
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Which Live Brand Studio product requires approval from the Twitter Brand Team? Neither Broadcast nor Event Page Broadcast Event Page Both Broadcast and Event Page
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True or False: Pre-roll ads are skippable after 6 seconds. True False
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Which of these statements best describe First View? (Select all that apply.) It is best suited for lower-funnel campaign objectives. It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions. It can only be purchased by one advertiser per day, per geography. It includes a Twitter Brand […]
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