Certification Exam Answers: December 2018

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?

When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick post type below does NOT require using the “Mobile Notification Workflow”.

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?

True or false? Analysis is only important in your inbound email marketing strategy.

Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links.

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?

True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False

Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.

What does the send metric help you analyze?

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?

True or false? You need a web designer to design your marketing emails.

What does email delivery refer to?

What are the three levels of opt-in?

Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?

There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?

Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.

What are the three ways to look at your contacts list through?

When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.

Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”

Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.

When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?

A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?

What is the the last step of running effective lead nurturing campaigns?

When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?

When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.

True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”

True or false? Are there three levels of opting in types?

What is the first question you should ask yourself when testing your marketing emails?

Fill in the blank: Consistent analysis helps you discover _________.

What is one common cause of low click-through rates?

Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.

True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.

True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.

There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?

True or false? Your email outline is the actual template you’ll use for every email.

What is the average width of an email?

A computer program that allows you to access and manage your email is the definition of what?

True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.

What are the two buckets that your post-send metrics fall into?

True or false? Any email marketing vender of value will not allow you to send to a purchased list.

Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.

What is graymail?

You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?

What is the ideal length of a subject line?

What helps to ensure you deliver the right email to the right person?

True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.

You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?

To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?

If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?

Before emailing any contacts in your database, what question do you need to ask yourself or your team?

Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?

Fill in the blank: Inbound is the happy marriage between___________.

You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?

As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?

How should Remarketing lists be segmented? Choose two options:

Fill in the blank. Branded SEO is ___ because SEO is about being _ and nobody is more _____ for your brand than you are.

Which is not a consequence of the situation when you don’t bid on your brand name?

When you have dedicated landing pages, who is the home page meant to serve?

True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

Conversion optimizer works by

Which is not an example of a dimension?

If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

How much budget should you set when launching your universal app campaigns?

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

What is Google’s programmatic buying platform?

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

What’s the first step when determining the right video solution for your campaign?

How do incremental bids affect the display of your ad?

As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.

Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?

What is the main benefit of syndication?

Which of the following does not affect your ad’s rank?

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

Which of the following examples of automated rules can you create in your account?

Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

Which Bing Ads resources should you use to help you optimize your performance?

What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

You can adjust your bidding so budgets will go toward the best performing devices and ads.

Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)

Looking at traffic history is one way to improve your bidding strategy. True or false?

A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?

Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

Which item is not a possible Campaign Exclusion?

For locations to display in Location Extensions, they must be within how many miles of user?

On which page can you check if your ad is appearing or not?

An Expanded Text Ads contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?

Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget. True or false?

From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?

You can create a new campaign by copying an existing campaign from one account to another. True or false?

Why is it important to choose the right keywords? (Select two)

Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

You can import existing campaigns from other online search engines, like Google. True or false?

When you target by time of day, which time zone does Bing Ads use?

Which components are not required for a Bing Ads expanded text ad?

Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?

Keywords can be analyzed by what factors?

Bing Ads Editor allows you to work and make changes offline and online. True or False?

Best practices for using automated rules include the following: (Select 2)

Before you create product ads in a shopping campaign, you must first do what?

If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?

You can target your ads using which of the four audience variables?

An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

Which is a reason why Annie’s Google Merchant Center account would get suspended?

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Viewable impressions allow you to:

How many websites are part of the Google Display Network?

The two types of conversions for YouTube on mobile are:

Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?

Dynamic search ads would be most helpful for:

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

What can you learn from attribution reports?

iOS app conversion tracking cannot be set up using:

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

Which is a benefit of advertising online?

Subscribe to: Posts (Atom)